#AD4354#AD4354

#AD4354 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.1% C 0.139 H 13.5°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD4354
RGB	rgb(173, 67, 84)
HSL	hsl(350, 44%, 47%)
HSV	hsv(350, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 51.4%, 32.2%)
CIE-LAB	lab(43.57, 44.76, 12.76)
CIE-LCH	lch(43.57, 46.54, 15.92°)
OKLab	oklab(53.09% 0.1351 0.0324)
OKLCH	oklch(53.09% 0.139 13.5)
XYZ	xyz(20.8426, 13.5412, 9.9019)
Luminance	0.1354 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4354 #43AD9C

analogous

#AD4389 #AD4354 #AD6743

triadic

#AD4354 #54AD43 #4354AD

tetradic

#AD4354 #89AD43 #43AD9C #6743AD

square

#AD4354 #89AD43 #43AD9C #6743AD

split-complementary

#AD4354 #43AD67 #4389AD

monochromatic

#552129 #81323F #AD4354 #C56877 #D6959F

Accessibility & contrast

On white

5.66

#AD4354 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD4354 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4354

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4354	#FFFFFF	#000000	##FFFFFF
##AD4354	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5954

Deuteranopia (green-blind)

#766F52

Tritanopia (blue-blind)

#BC334A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4354;
/* rgb */ color: rgb(173, 67, 84);
/* oklch */ color: oklch(53.1% 0.139 13.5);

Tailwind

colors: {
  custom: {
    50: '#ca7c84',
    500: '#ad4354',
    950: '#000000',
  },
}

SCSS

$custom: #ad4354;
$custom-light: #ca7c84;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4354",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 84
  },
  "hsl": {
    "h": 350.377,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53094,
    "c": 0.13894,
    "h": 13.5
  },
  "luminance": 0.13539
}

Semantic roles & 50–950 ramp

primary

#AD4354

secondary

#8AC1B9

accent

#D4BF54

background

#FDF7F8

surface

#FAEEEF

border

#D3C9CA

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD4354

Body copy rendered with the generated semantic roles for this colour.

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