#AD4352#AD4352

#AD4352 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.0% C 0.139 H 14.7°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX#AD4352
RGBrgb(173, 67, 82)
HSLhsl(352, 44%, 47%)
HSVhsv(352, 61%, 68%)
CMYKcmyk(0%, 61.3%, 52.6%, 32.2%)
CIE-LABlab(43.52, 44.58, 13.93)
CIE-LCHlch(43.52, 46.71, 17.36°)
OKLaboklab(53.04% 0.1343 0.0351)
OKLCHoklch(53.04% 0.139 14.7)
XYZxyz(20.7654, 13.5103, 9.4952)
Luminance0.1351 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4352 #43AD9E
analogous
#AD4387 #AD4352 #AD6943
triadic
#AD4352 #52AD43 #4352AD
tetradic
#AD4352 #87AD43 #43AD9E #6943AD
square
#AD4352 #87AD43 #43AD9E #6943AD
split-complementary
#AD4352 #43AD69 #4387AD
monochromatic
#552128 #81323D #AD4352 #C56876 #D6959E

Accessibility & contrast

On white

5.67
#AD4352 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.70
#AD4352 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4352
5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4352#FFFFFF#000000##FFFFFF
##AD43521.005.673.705.67
#FFFFFF5.671.0021.001.00
#0000003.7021.001.0021.00
##FFFFFF5.671.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5B5952
Deuteranopia (green-blind)
#766F50
Tritanopia (blue-blind)
#BC3249
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #ad4352;
/* rgb */ color: rgb(173, 67, 82);
/* oklch */ color: oklch(53.0% 0.139 14.7);
Tailwind
colors: {
  custom: {
    50: '#ca7c82',
    500: '#ad4352',
    950: '#000000',
  },
}
SCSS
$custom: #ad4352;
$custom-light: #ca7c82;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4352",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 82
  },
  "hsl": {
    "h": 351.509,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53045,
    "c": 0.13884,
    "h": 14.7
  },
  "luminance": 0.13508
}

Semantic roles & 50–950 ramp

primary
#AD4352
secondary
#8AC1BA
accent
#D4C254
background
#FDF7F7
surface
#FAEEEE
border
#D3C9C9
text
#140A0A
muted
#837C7C

Preview Lab

Preview with #AD4352

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4352 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva