#AD433F#AD433F

#AD433F is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.6% C 0.140 H 25.2°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD433F
RGB	rgb(173, 67, 63)
HSL	hsl(2, 47%, 46%)
HSV	hsv(2, 64%, 68%)
CMYK	cmyk(0%, 61.3%, 63.6%, 32.2%)
CIE-LAB	lab(43.15, 43.12, 25.04)
CIE-LCH	lch(43.15, 49.86, 30.15°)
OKLab	oklab(52.65% 0.1267 0.0597)
OKLCH	oklch(52.65% 0.14 25.2)
XYZ	xyz(20.1399, 13.2601, 6.2006)
Luminance	0.1326 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD433F #3FA9AD

analogous

#AD3F72 #AD433F #AD7A3F

triadic

#AD433F #3FAD43 #433FAD

tetradic

#AD433F #72AD3F #3FA9AD #7A3FAD

square

#AD433F #72AD3F #3FA9AD #7A3FAD

split-complementary

#AD433F #3FAD7A #3F72AD

monochromatic

#53201E #80322F #AD433F #C66763 #D79290

Accessibility & contrast

On white

5.75

#AD433F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD433F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD433F

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD433F	#FFFFFF	#000000	##FFFFFF
##AD433F	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E583E

Deuteranopia (green-blind)

#796E3C

Tritanopia (blue-blind)

#BD2E43

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad433f;
/* rgb */ color: rgb(173, 67, 63);
/* oklch */ color: oklch(52.6% 0.140 25.2);

Tailwind

colors: {
  custom: {
    50: '#cc7c74',
    500: '#ad433f',
    950: '#000000',
  },
}

SCSS

$custom: #ad433f;
$custom-light: #cc7c74;
$custom-dark: #000000;

JSON

{
  "hex": "#ad433f",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 63
  },
  "hsl": {
    "h": 2.182,
    "s": 46.61,
    "l": 46.275
  },
  "oklch": {
    "l": 0.52647,
    "c": 0.14004,
    "h": 25.2
  },
  "luminance": 0.13257
}

Semantic roles & 50–950 ramp

primary

#AD433F

secondary

#86BFC2

accent

#D1D652

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AD433F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →