#AD433E#AD433E

#AD433E is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.6% C 0.140 H 25.8°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD433E
RGB	rgb(173, 67, 62)
HSL	hsl(3, 47%, 46%)
HSV	hsv(3, 64%, 68%)
CMYK	cmyk(0%, 61.3%, 64.2%, 32.2%)
CIE-LAB	lab(43.14, 43.05, 25.62)
CIE-LCH	lch(43.14, 50.10, 30.76°)
OKLab	oklab(52.63% 0.1263 0.0609)
OKLCH	oklch(52.63% 0.14 25.8)
XYZ	xyz(20.1122, 13.2490, 6.0547)
Luminance	0.1325 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD433E #3EA8AD

analogous

#AD3E70 #AD433E #AD7A3E

triadic

#AD433E #3EAD43 #433EAD

tetradic

#AD433E #70AD3E #3EA8AD #7A3EAD

square

#AD433E #70AD3E #3EA8AD #7A3EAD

split-complementary

#AD433E #3EAD7A #3E70AD

monochromatic

#53201E #80322E #AD433E #C76662 #D7928F

Accessibility & contrast

On white

5.75

#AD433E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD433E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD433E

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD433E	#FFFFFF	#000000	##FFFFFF
##AD433E	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E583D

Deuteranopia (green-blind)

#796E3B

Tritanopia (blue-blind)

#BD2D43

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad433e;
/* rgb */ color: rgb(173, 67, 62);
/* oklch */ color: oklch(52.6% 0.140 25.8);

Tailwind

colors: {
  custom: {
    50: '#cc7c73',
    500: '#ad433e',
    950: '#000000',
  },
}

SCSS

$custom: #ad433e;
$custom-light: #cc7c73;
$custom-dark: #000000;

JSON

{
  "hex": "#ad433e",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 62
  },
  "hsl": {
    "h": 2.703,
    "s": 47.234,
    "l": 46.078
  },
  "oklch": {
    "l": 0.5263,
    "c": 0.14019,
    "h": 25.8
  },
  "luminance": 0.13246
}

Semantic roles & 50–950 ramp

primary

#AD433E

secondary

#85BFC2

accent

#D1D751

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AD433E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →