#AD433D#AD433D

#AD433D is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.6% C 0.140 H 26.3°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD433D
RGB	rgb(173, 67, 61)
HSL	hsl(3, 48%, 46%)
HSV	hsv(3, 65%, 68%)
CMYK	cmyk(0%, 61.3%, 64.7%, 32.2%)
CIE-LAB	lab(43.12, 42.99, 26.20)
CIE-LCH	lch(43.12, 50.34, 31.36°)
OKLab	oklab(52.61% 0.1259 0.0621)
OKLCH	oklch(52.61% 0.14 26.3)
XYZ	xyz(20.0850, 13.2381, 5.9115)
Luminance	0.1323 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD433D #3DA7AD

analogous

#AD3D6F #AD433D #AD7B3D

triadic

#AD433D #3DAD43 #433DAD

tetradic

#AD433D #6FAD3D #3DA7AD #7B3DAD

square

#AD433D #6FAD3D #3DA7AD #7B3DAD

split-complementary

#AD433D #3DAD7B #3D6FAD

monochromatic

#53201D #80312D #AD433D #C76660 #D7918D

Accessibility & contrast

On white

5.76

#AD433D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD433D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD433D

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD433D	#FFFFFF	#000000	##FFFFFF
##AD433D	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E583C

Deuteranopia (green-blind)

#796E3A

Tritanopia (blue-blind)

#BE2D42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad433d;
/* rgb */ color: rgb(173, 67, 61);
/* oklch */ color: oklch(52.6% 0.140 26.3);

Tailwind

colors: {
  custom: {
    50: '#cc7c72',
    500: '#ad433d',
    950: '#000000',
  },
}

SCSS

$custom: #ad433d;
$custom-light: #cc7c72;
$custom-dark: #000000;

JSON

{
  "hex": "#ad433d",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 61
  },
  "hsl": {
    "h": 3.214,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.52612,
    "c": 0.14036,
    "h": 26.3
  },
  "luminance": 0.13235
}

Semantic roles & 50–950 ramp

primary

#AD433D

secondary

#84BEC2

accent

#D0D750

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AD433D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →