#AD433C#AD433C

#AD433C is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.6% C 0.141 H 26.8°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD433C
RGB	rgb(173, 67, 60)
HSL	hsl(4, 48%, 46%)
HSV	hsv(4, 65%, 68%)
CMYK	cmyk(0%, 61.3%, 65.3%, 32.2%)
CIE-LAB	lab(43.10, 42.92, 26.78)
CIE-LCH	lch(43.10, 50.59, 31.96°)
OKLab	oklab(52.6% 0.1255 0.0633)
OKLCH	oklch(52.6% 0.141 26.8)
XYZ	xyz(20.0583, 13.2275, 5.7710)
Luminance	0.1323 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD433C #3CA6AD

analogous

#AD3C6D #AD433C #AD7B3C

triadic

#AD433C #3CAD43 #433CAD

tetradic

#AD433C #6DAD3C #3CA6AD #7B3CAD

square

#AD433C #6DAD3C #3CA6AD #7B3CAD

split-complementary

#AD433C #3CAD7B #3C6DAD

monochromatic

#52201C #80312C #AD433C #C7655F #D7918C

Accessibility & contrast

On white

5.76

#AD433C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD433C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD433C

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD433C	#FFFFFF	#000000	##FFFFFF
##AD433C	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F583B

Deuteranopia (green-blind)

#796E39

Tritanopia (blue-blind)

#BE2D42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad433c;
/* rgb */ color: rgb(173, 67, 60);
/* oklch */ color: oklch(52.6% 0.141 26.8);

Tailwind

colors: {
  custom: {
    50: '#cc7c72',
    500: '#ad433c',
    950: '#000000',
  },
}

SCSS

$custom: #ad433c;
$custom-light: #cc7c72;
$custom-dark: #000000;

JSON

{
  "hex": "#ad433c",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 60
  },
  "hsl": {
    "h": 3.717,
    "s": 48.498,
    "l": 45.686
  },
  "oklch": {
    "l": 0.52595,
    "c": 0.14053,
    "h": 26.8
  },
  "luminance": 0.13225
}

Semantic roles & 50–950 ramp

primary

#AD433C

secondary

#83BEC2

accent

#D0D850

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AD433C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →