#AD433B#AD433B

#AD433B is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.6% C 0.141 H 27.3°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD433B
RGB	rgb(173, 67, 59)
HSL	hsl(4, 49%, 45%)
HSV	hsv(4, 66%, 68%)
CMYK	cmyk(0%, 61.3%, 65.9%, 32.2%)
CIE-LAB	lab(43.09, 42.86, 27.35)
CIE-LCH	lch(43.09, 50.85, 32.54°)
OKLab	oklab(52.58% 0.1251 0.0644)
OKLCH	oklch(52.58% 0.141 27.3)
XYZ	xyz(20.0321, 13.2170, 5.6331)
Luminance	0.1321 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD433B #3BA5AD

analogous

#AD3B6C #AD433B #AD7C3B

triadic

#AD433B #3BAD43 #433BAD

tetradic

#AD433B #6CAD3B #3BA5AD #7C3BAD

square

#AD433B #6CAD3B #3BA5AD #7C3BAD

split-complementary

#AD433B #3BAD7C #3B6CAD

monochromatic

#52201C #7F312B #AD433B #C8655D #D7908B

Accessibility & contrast

On white

5.76

#AD433B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD433B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD433B

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD433B	#FFFFFF	#000000	##FFFFFF
##AD433B	1.00	5.76	3.64	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F573A

Deuteranopia (green-blind)

#796E38

Tritanopia (blue-blind)

#BE2D42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad433b;
/* rgb */ color: rgb(173, 67, 59);
/* oklch */ color: oklch(52.6% 0.141 27.3);

Tailwind

colors: {
  custom: {
    50: '#cc7c71',
    500: '#ad433b',
    950: '#000000',
  },
}

SCSS

$custom: #ad433b;
$custom-light: #cc7c71;
$custom-dark: #000000;

JSON

{
  "hex": "#ad433b",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 59
  },
  "hsl": {
    "h": 4.211,
    "s": 49.138,
    "l": 45.49
  },
  "oklch": {
    "l": 0.52578,
    "c": 0.14071,
    "h": 27.3
  },
  "luminance": 0.13214
}

Semantic roles & 50–950 ramp

primary

#AD433B

secondary

#82BDC2

accent

#CFD94F

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD433B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →