#AD4338#AD4338

#AD4338 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.141 H 28.7°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD4338
RGB	rgb(173, 67, 56)
HSL	hsl(6, 51%, 45%)
HSV	hsv(6, 68%, 68%)
CMYK	cmyk(0%, 61.3%, 67.6%, 32.2%)
CIE-LAB	lab(43.04, 42.68, 29.07)
CIE-LCH	lch(43.04, 51.64, 34.26°)
OKLab	oklab(52.53% 0.1239 0.0678)
OKLCH	oklch(52.53% 0.141 28.7)
XYZ	xyz(19.9565, 13.1867, 5.2350)
Luminance	0.1318 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4338 #38A2AD

analogous

#AD3868 #AD4338 #AD7E38

triadic

#AD4338 #38AD43 #4338AD

tetradic

#AD4338 #68AD38 #38A2AD #7E38AD

square

#AD4338 #68AD38 #38A2AD #7E38AD

split-complementary

#AD4338 #38AD7E #3868AD

monochromatic

#511F1A #7F3129 #AD4338 #C96459 #D88F87

Accessibility & contrast

On white

5.77

#AD4338 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD4338 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4338

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4338	#FFFFFF	#000000	##FFFFFF
##AD4338	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5736

Deuteranopia (green-blind)

#796E35

Tritanopia (blue-blind)

#BE2C41

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4338;
/* rgb */ color: rgb(173, 67, 56);
/* oklch */ color: oklch(52.5% 0.141 28.7);

Tailwind

colors: {
  custom: {
    50: '#cc7b6f',
    500: '#ad4338',
    950: '#000000',
  },
}

SCSS

$custom: #ad4338;
$custom-light: #cc7b6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4338",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 56
  },
  "hsl": {
    "h": 5.641,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.5253,
    "c": 0.1413,
    "h": 28.7
  },
  "luminance": 0.13184
}

Semantic roles & 50–950 ramp

primary

#AD4338

secondary

#7FBCC2

accent

#CDDB4D

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4338

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →