#AD4332#AD4332

#AD4332 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.4% C 0.143 H 31.4°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).

Color values

HEX#AD4332
RGBrgb(173, 67, 50)
HSLhsl(8, 55%, 44%)
HSVhsv(8, 71%, 68%)
CMYKcmyk(0%, 61.3%, 71.1%, 32.2%)
CIE-LABlab(42.96, 42.35, 32.47)
CIE-LCHlch(42.96, 53.36, 37.47°)
OKLaboklab(52.44% 0.1217 0.0743)
OKLCHoklch(52.44% 0.143 31.4)
XYZxyz(19.8185, 13.1315, 4.5080)
Luminance0.1313 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4332 #329CAD
analogous
#AD325E #AD4332 #AD8032
triadic
#AD4332 #32AD43 #4332AD
tetradic
#AD4332 #5EAD32 #329CAD #8032AD
square
#AD4332 #5EAD32 #329CAD #8032AD
split-complementary
#AD4332 #32AD80 #325EAD
monochromatic
#4E1E17 #7E3124 #AD4332 #CC6150 #DA8C7F

Accessibility & contrast

On white

5.79
#AD4332 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.63
#AD4332 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4332
5.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4332#FFFFFF#000000##FFFFFF
##AD43321.005.793.635.79
#FFFFFF5.791.0021.001.00
#0000003.6321.001.0021.00
##FFFFFF5.791.0021.001.00

Color blindness preview

Protanopia (red-blind)
#605730
Deuteranopia (green-blind)
#7A6E2F
Tritanopia (blue-blind)
#BE2B3F
Achromatopsia (no color)
#656565

Design tokens & code

CSS
--color: #ad4332;
/* rgb */ color: rgb(173, 67, 50);
/* oklch */ color: oklch(52.4% 0.143 31.4);
Tailwind
colors: {
  custom: {
    50: '#cc7b6a',
    500: '#ad4332',
    950: '#000000',
  },
}
SCSS
$custom: #ad4332;
$custom-light: #cc7b6a;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4332",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 50
  },
  "hsl": {
    "h": 8.293,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52441,
    "c": 0.1426,
    "h": 31.4
  },
  "luminance": 0.13129
}

Semantic roles & 50–950 ramp

primary
#AD4332
secondary
#78B9C3
accent
#CADE49
background
#FDF7F6
surface
#FAEEEB
border
#D3C9C6
text
#150A06
muted
#837C7A

Preview Lab

Preview with #AD4332

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4332 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva