#AD4331#AD4331

#AD4331 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.4% C 0.143 H 31.8°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD4331
RGB	rgb(173, 67, 49)
HSL	hsl(9, 56%, 44%)
HSV	hsv(9, 72%, 68%)
CMYK	cmyk(0%, 61.3%, 71.7%, 32.2%)
CIE-LAB	lab(42.95, 42.30, 33.02)
CIE-LCH	lch(42.95, 53.66, 37.98°)
OKLab	oklab(52.43% 0.1214 0.0753)
OKLCH	oklch(52.43% 0.143 31.8)
XYZ	xyz(19.7971, 13.1230, 4.3957)
Luminance	0.1312 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4331 #319BAD

analogous

#AD315D #AD4331 #AD8131

triadic

#AD4331 #31AD43 #4331AD

tetradic

#AD4331 #5DAD31 #319BAD #8131AD

square

#AD4331 #5DAD31 #319BAD #8131AD

split-complementary

#AD4331 #31AD81 #315DAD

monochromatic

#4E1E16 #7D3123 #AD4331 #CD614E #DA8B7E

Accessibility & contrast

On white

5.79

#AD4331 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#AD4331 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4331

5.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4331	#FFFFFF	#000000	##FFFFFF
##AD4331	1.00	5.79	3.62	5.79
#FFFFFF	5.79	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#60572F

Deuteranopia (green-blind)

#7A6E2E

Tritanopia (blue-blind)

#BE2B3F

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4331;
/* rgb */ color: rgb(173, 67, 49);
/* oklch */ color: oklch(52.4% 0.143 31.8);

Tailwind

colors: {
  custom: {
    50: '#cc7b6a',
    500: '#ad4331',
    950: '#000000',
  },
}

SCSS

$custom: #ad4331;
$custom-light: #cc7b6a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4331",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 49
  },
  "hsl": {
    "h": 8.71,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.52427,
    "c": 0.14282,
    "h": 31.8
  },
  "luminance": 0.1312
}

Semantic roles & 50–950 ramp

primary

#AD4331

secondary

#77B8C3

accent

#C9DF49

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4331

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →