#AD4328#AD4328

#AD4328 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.3% C 0.145 H 35.3°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD4328
RGB	rgb(173, 67, 40)
HSL	hsl(12, 62%, 42%)
HSV	hsv(12, 77%, 68%)
CMYK	cmyk(0%, 61.3%, 76.9%, 32.2%)
CIE-LAB	lab(42.85, 41.89, 37.91)
CIE-LCH	lch(42.85, 56.49, 42.14°)
OKLab	oklab(52.32% 0.1183 0.0838)
OKLCH	oklch(52.32% 0.145 35.3)
XYZ	xyz(19.6258, 13.0545, 3.4934)
Luminance	0.1305 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4328 #2892AD

analogous

#AD2850 #AD4328 #AD8528

triadic

#AD4328 #28AD43 #4328AD

tetradic

#AD4328 #50AD28 #2892AD #8528AD

square

#AD4328 #50AD28 #2892AD #8528AD

split-complementary

#AD4328 #28AD85 #2850AD

monochromatic

#4A1C11 #7B301D #AD4328 #D35D3F #DE8771

Accessibility & contrast

On white

5.82

#AD4328 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD4328 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4328

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4328	#FFFFFF	#000000	##FFFFFF
##AD4328	1.00	5.82	3.61	5.82
#FFFFFF	5.82	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615624

Deuteranopia (green-blind)

#7B6E24

Tritanopia (blue-blind)

#BE293D

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4328;
/* rgb */ color: rgb(173, 67, 40);
/* oklch */ color: oklch(52.3% 0.145 35.3);

Tailwind

colors: {
  custom: {
    50: '#cd7b63',
    500: '#ad4328',
    950: '#000000',
  },
}

SCSS

$custom: #ad4328;
$custom-light: #cd7b63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4328",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 40
  },
  "hsl": {
    "h": 12.18,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.52317,
    "c": 0.14501,
    "h": 35.3
  },
  "luminance": 0.13052
}

Semantic roles & 50–950 ramp

primary

#AD4328

secondary

#6CB3C5

accent

#C4E642

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4328

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →