#AD4243#AD4243

#AD4243 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.6% C 0.141 H 22.7°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD4243
RGB	rgb(173, 66, 67)
HSL	hsl(359, 45%, 47%)
HSV	hsv(359, 62%, 68%)
CMYK	cmyk(0%, 61.8%, 61.3%, 32.2%)
CIE-LAB	lab(43.05, 43.86, 22.49)
CIE-LCH	lch(43.05, 49.29, 27.15°)
OKLab	oklab(52.59% 0.1297 0.0543)
OKLCH	oklch(52.59% 0.141 22.7)
XYZ	xyz(20.1968, 13.1886, 6.7912)
Luminance	0.1319 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4243 #42ADAC

analogous

#AD4279 #AD4243 #AD7742

triadic

#AD4243 #43AD42 #4243AD

tetradic

#AD4243 #79AD42 #42ADAC #7742AD

square

#AD4243 #79AD42 #42ADAC #7742AD

split-complementary

#AD4243 #42AD77 #4279AD

monochromatic

#542021 #813132 #AD4243 #C56768 #D69394

Accessibility & contrast

On white

5.77

#AD4243 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD4243 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4243

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4243	#FFFFFF	#000000	##FFFFFF
##AD4243	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5742

Deuteranopia (green-blind)

#786E40

Tritanopia (blue-blind)

#BD2D43

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4243;
/* rgb */ color: rgb(173, 66, 67);
/* oklch */ color: oklch(52.6% 0.141 22.7);

Tailwind

colors: {
  custom: {
    50: '#cb7b77',
    500: '#ad4243',
    950: '#000000',
  },
}

SCSS

$custom: #ad4243;
$custom-light: #cb7b77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4243",
  "rgb": {
    "r": 173,
    "g": 66,
    "b": 67
  },
  "hsl": {
    "h": 359.439,
    "s": 44.77,
    "l": 46.863
  },
  "oklch": {
    "l": 0.52589,
    "c": 0.14063,
    "h": 22.7
  },
  "luminance": 0.13186
}

Semantic roles & 50–950 ramp

primary

#AD4243

secondary

#89C1C1

accent

#D4D353

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4243

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →