#AD4239#AD4239

#AD4239 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.4% C 0.142 H 27.8°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD4239
RGB	rgb(173, 66, 57)
HSL	hsl(5, 50%, 45%)
HSV	hsv(5, 67%, 68%)
CMYK	cmyk(0%, 61.8%, 67.1%, 32.2%)
CIE-LAB	lab(42.88, 43.21, 28.29)
CIE-LCH	lch(42.88, 51.64, 33.21°)
OKLab	oklab(52.41% 0.1258 0.0663)
OKLCH	oklch(52.41% 0.142 27.8)
XYZ	xyz(19.9223, 13.0788, 5.3455)
Luminance	0.1308 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4239 #39A4AD

analogous

#AD396A #AD4239 #AD7C39

triadic

#AD4239 #39AD42 #4239AD

tetradic

#AD4239 #6AAD39 #39A4AD #7C39AD

square

#AD4239 #6AAD39 #39A4AD #7C39AD

split-complementary

#AD4239 #39AD7C #396AAD

monochromatic

#511F1B #7F302A #AD4239 #C9635A #D88F88

Accessibility & contrast

On white

5.81

#AD4239 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#AD4239 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4239

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4239	#FFFFFF	#000000	##FFFFFF
##AD4239	1.00	5.81	3.62	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5737

Deuteranopia (green-blind)

#796E36

Tritanopia (blue-blind)

#BE2B41

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4239;
/* rgb */ color: rgb(173, 66, 57);
/* oklch */ color: oklch(52.4% 0.142 27.8);

Tailwind

colors: {
  custom: {
    50: '#cc7b6f',
    500: '#ad4239',
    950: '#000000',
  },
}

SCSS

$custom: #ad4239;
$custom-light: #cc7b6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4239",
  "rgb": {
    "r": 173,
    "g": 66,
    "b": 57
  },
  "hsl": {
    "h": 4.655,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52413,
    "c": 0.14216,
    "h": 27.8
  },
  "luminance": 0.13076
}

Semantic roles & 50–950 ramp

primary

#AD4239

secondary

#80BDC2

accent

#CFDA4E

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4239

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →