#AD41B4#AD41B4

#AD41B4 is a mid, vivid purple. Relative luminance 0.160; OKLCH L 56.8% C 0.196 H 325.3°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX#AD41B4
RGBrgb(173, 65, 180)
HSLhsl(296, 47%, 48%)
HSVhsv(296, 64%, 71%)
CMYKcmyk(3.9%, 63.9%, 0%, 29.4%)
CIE-LABlab(46.92, 58.92, -40.28)
CIE-LCHlch(46.92, 71.37, 325.64°)
OKLaboklab(56.77% 0.1611 -0.1117)
OKLCHoklch(56.77% 0.196 325.3)
XYZxyz(27.3615, 15.9618, 44.8109)
Luminance0.1596 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD41B4 #48B441
analogous
#7341B4 #AD41B4 #B44181
triadic
#AD41B4 #B4AD41 #41B4AD
tetradic
#AD41B4 #B47341 #48B441 #4181B4
square
#AD41B4 #B47341 #48B441 #4181B4
split-complementary
#AD41B4 #81B441 #41B473
monochromatic
#57215A #823187 #AD41B4 #C369C9 #D596D9

Accessibility & contrast

On white

5.01
#AD41B4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.19
#AD41B4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD41B4
5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD41B4#FFFFFF#000000##FFFFFF
##AD41B41.005.014.195.01
#FFFFFF5.011.0021.001.00
#0000004.1921.001.0021.00
##FFFFFF5.011.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2D67B7
Deuteranopia (green-blind)
#5774B1
Tritanopia (blue-blind)
#B15275
Achromatopsia (no color)
#6F6F6F

Design tokens & code

CSS
--color: #ad41b4;
/* rgb */ color: rgb(173, 65, 180);
/* oklch */ color: oklch(56.8% 0.196 325.3);
Tailwind
colors: {
  custom: {
    50: '#c97dcb',
    500: '#ad41b4',
    950: '#000000',
  },
}
SCSS
$custom: #ad41b4;
$custom-light: #c97dcb;
$custom-dark: #000000;
JSON
{
  "hex": "#ad41b4",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 180
  },
  "hsl": {
    "h": 296.348,
    "s": 46.939,
    "l": 48.039
  },
  "oklch": {
    "l": 0.56767,
    "c": 0.19599,
    "h": 325.3
  },
  "luminance": 0.1596
}

Semantic roles & 50–950 ramp

primary
#AD41B4
secondary
#8FC58C
accent
#D75159
background
#FCF8FC
surface
#F9EFF8
border
#D2CAD1
text
#140A13
muted
#827C82

Preview Lab

Preview with #AD41B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD41B4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva