#AD413D#AD413D

#AD413D is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.3% C 0.143 H 25.4°. Best body text is #FFFFFF at 5.83:1 contrast (WCAG AA passes).

Color values

HEX	#AD413D
RGB	rgb(173, 65, 61)
HSL	hsl(2, 48%, 46%)
HSV	hsv(2, 65%, 68%)
CMYK	cmyk(0%, 62.4%, 64.7%, 32.2%)
CIE-LAB	lab(42.77, 43.92, 25.76)
CIE-LCH	lch(42.77, 50.92, 30.40°)
OKLab	oklab(52.35% 0.1288 0.0611)
OKLCH	oklch(52.35% 0.143 25.4)
XYZ	xyz(19.9681, 13.0044, 5.8726)
Luminance	0.1300 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD413D #3DA9AD

analogous

#AD3D71 #AD413D #AD793D

triadic

#AD413D #3DAD41 #413DAD

tetradic

#AD413D #71AD3D #3DA9AD #793DAD

square

#AD413D #71AD3D #3DA9AD #793DAD

split-complementary

#AD413D #3DAD79 #3D71AD

monochromatic

#531F1D #80302D #AD413D #C76460 #D7908D

Accessibility & contrast

On white

5.83

#AD413D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#AD413D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD413D

5.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD413D	#FFFFFF	#000000	##FFFFFF
##AD413D	1.00	5.83	3.60	5.83
#FFFFFF	5.83	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D563C

Deuteranopia (green-blind)

#786E3A

Tritanopia (blue-blind)

#BE2A41

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad413d;
/* rgb */ color: rgb(173, 65, 61);
/* oklch */ color: oklch(52.3% 0.143 25.4);

Tailwind

colors: {
  custom: {
    50: '#cc7a72',
    500: '#ad413d',
    950: '#000000',
  },
}

SCSS

$custom: #ad413d;
$custom-light: #cc7a72;
$custom-dark: #000000;

JSON

{
  "hex": "#ad413d",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 61
  },
  "hsl": {
    "h": 2.143,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.52349,
    "c": 0.14256,
    "h": 25.4
  },
  "luminance": 0.13002
}

Semantic roles & 50–950 ramp

primary

#AD413D

secondary

#84C0C2

accent

#D3D750

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AD413D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →