#AD413C#AD413C

#AD413C is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.3% C 0.143 H 25.9°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD413C
RGB	rgb(173, 65, 60)
HSL	hsl(3, 48%, 46%)
HSV	hsv(3, 65%, 68%)
CMYK	cmyk(0%, 62.4%, 65.3%, 32.2%)
CIE-LAB	lab(42.75, 43.85, 26.34)
CIE-LCH	lch(42.75, 51.16, 30.99°)
OKLab	oklab(52.33% 0.1284 0.0623)
OKLCH	oklch(52.33% 0.143 25.9)
XYZ	xyz(19.9414, 12.9938, 5.7321)
Luminance	0.1299 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD413C #3CA8AD

analogous

#AD3C6F #AD413C #AD793C

triadic

#AD413C #3CAD41 #413CAD

tetradic

#AD413C #6FAD3C #3CA8AD #793CAD

square

#AD413C #6FAD3C #3CA8AD #793CAD

split-complementary

#AD413C #3CAD79 #3C6FAD

monochromatic

#521F1C #80302C #AD413C #C7635F #D7908C

Accessibility & contrast

On white

5.84

#AD413C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#AD413C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD413C

5.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD413C	#FFFFFF	#000000	##FFFFFF
##AD413C	1.00	5.84	3.60	5.84
#FFFFFF	5.84	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D563B

Deuteranopia (green-blind)

#786E39

Tritanopia (blue-blind)

#BE2A41

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad413c;
/* rgb */ color: rgb(173, 65, 60);
/* oklch */ color: oklch(52.3% 0.143 25.9);

Tailwind

colors: {
  custom: {
    50: '#cc7a72',
    500: '#ad413c',
    950: '#000000',
  },
}

SCSS

$custom: #ad413c;
$custom-light: #cc7a72;
$custom-dark: #000000;

JSON

{
  "hex": "#ad413c",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 60
  },
  "hsl": {
    "h": 2.655,
    "s": 48.498,
    "l": 45.686
  },
  "oklch": {
    "l": 0.52331,
    "c": 0.14272,
    "h": 25.9
  },
  "luminance": 0.12991
}

Semantic roles & 50–950 ramp

primary

#AD413C

secondary

#83BFC2

accent

#D2D850

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AD413C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →