#AD413B#AD413B

#AD413B is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.3% C 0.143 H 26.4°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD413B
RGB	rgb(173, 65, 59)
HSL	hsl(3, 49%, 45%)
HSV	hsv(3, 66%, 68%)
CMYK	cmyk(0%, 62.4%, 65.9%, 32.2%)
CIE-LAB	lab(42.74, 43.79, 26.92)
CIE-LCH	lch(42.74, 51.41, 31.58°)
OKLab	oklab(52.31% 0.128 0.0635)
OKLCH	oklch(52.31% 0.143 26.4)
XYZ	xyz(19.9153, 12.9833, 5.5941)
Luminance	0.1298 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD413B #3BA7AD

analogous

#AD3B6E #AD413B #AD7A3B

triadic

#AD413B #3BAD41 #413BAD

tetradic

#AD413B #6EAD3B #3BA7AD #7A3BAD

square

#AD413B #6EAD3B #3BA7AD #7A3BAD

split-complementary

#AD413B #3BAD7A #3B6EAD

monochromatic

#521F1C #7F302B #AD413B #C8635D #D78F8B

Accessibility & contrast

On white

5.84

#AD413B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#AD413B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD413B

5.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD413B	#FFFFFF	#000000	##FFFFFF
##AD413B	1.00	5.84	3.60	5.84
#FFFFFF	5.84	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D563A

Deuteranopia (green-blind)

#786E38

Tritanopia (blue-blind)

#BE2A40

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad413b;
/* rgb */ color: rgb(173, 65, 59);
/* oklch */ color: oklch(52.3% 0.143 26.4);

Tailwind

colors: {
  custom: {
    50: '#cc7a71',
    500: '#ad413b',
    950: '#000000',
  },
}

SCSS

$custom: #ad413b;
$custom-light: #cc7a71;
$custom-dark: #000000;

JSON

{
  "hex": "#ad413b",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 59
  },
  "hsl": {
    "h": 3.158,
    "s": 49.138,
    "l": 45.49
  },
  "oklch": {
    "l": 0.52314,
    "c": 0.14289,
    "h": 26.4
  },
  "luminance": 0.12981
}

Semantic roles & 50–950 ramp

primary

#AD413B

secondary

#82BFC2

accent

#D1D94F

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD413B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →