#AD412F#AD412F

#AD412F is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.1% C 0.145 H 31.8°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD412F
RGB	rgb(173, 65, 47)
HSL	hsl(9, 57%, 43%)
HSV	hsv(9, 73%, 68%)
CMYK	cmyk(0%, 62.4%, 72.8%, 32.2%)
CIE-LAB	lab(42.57, 43.13, 33.74)
CIE-LCH	lch(42.57, 54.76, 38.03°)
OKLab	oklab(52.14% 0.1236 0.0765)
OKLCH	oklch(52.14% 0.145 31.8)
XYZ	xyz(19.6390, 12.8728, 4.1393)
Luminance	0.1287 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD412F #2F9BAD

analogous

#AD2F5C #AD412F #AD802F

triadic

#AD412F #2FAD41 #412FAD

tetradic

#AD412F #5CAD2F #2F9BAD #802FAD

square

#AD412F #5CAD2F #2F9BAD #802FAD

split-complementary

#AD412F #2FAD80 #2F5CAD

monochromatic

#4D1D15 #7D2F22 #AD412F #CE5E4B #DB897B

Accessibility & contrast

On white

5.88

#AD412F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD412F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD412F

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD412F	#FFFFFF	#000000	##FFFFFF
##AD412F	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F562D

Deuteranopia (green-blind)

#796D2C

Tritanopia (blue-blind)

#BE273D

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad412f;
/* rgb */ color: rgb(173, 65, 47);
/* oklch */ color: oklch(52.1% 0.145 31.8);

Tailwind

colors: {
  custom: {
    50: '#cd7a68',
    500: '#ad412f',
    950: '#000000',
  },
}

SCSS

$custom: #ad412f;
$custom-light: #cd7a68;
$custom-dark: #000000;

JSON

{
  "hex": "#ad412f",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 47
  },
  "hsl": {
    "h": 8.571,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.52135,
    "c": 0.1453,
    "h": 31.8
  },
  "luminance": 0.1287
}

Semantic roles & 50–950 ramp

primary

#AD412F

secondary

#74B8C4

accent

#CBE147

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD412F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →