#AD412D#AD412D

#AD412D is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.1% C 0.146 H 32.6°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD412D
RGB	rgb(173, 65, 45)
HSL	hsl(9, 59%, 43%)
HSV	hsv(9, 74%, 68%)
CMYK	cmyk(0%, 62.4%, 74%, 32.2%)
CIE-LAB	lab(42.55, 43.04, 34.84)
CIE-LCH	lch(42.55, 55.37, 38.99°)
OKLab	oklab(52.11% 0.1229 0.0784)
OKLCH	oklch(52.11% 0.146 32.6)
XYZ	xyz(19.5996, 12.8570, 3.9317)
Luminance	0.1285 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD412D #2D99AD

analogous

#AD2D59 #AD412D #AD812D

triadic

#AD412D #2DAD41 #412DAD

tetradic

#AD412D #59AD2D #2D99AD #812DAD

square

#AD412D #59AD2D #2D99AD #812DAD

split-complementary

#AD412D #2DAD81 #2D59AD

monochromatic

#4C1D14 #7C2F20 #AD412D #CF5D48 #DC8878

Accessibility & contrast

On white

5.88

#AD412D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD412D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD412D

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD412D	#FFFFFF	#000000	##FFFFFF
##AD412D	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F562A

Deuteranopia (green-blind)

#7A6D2A

Tritanopia (blue-blind)

#BE273D

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad412d;
/* rgb */ color: rgb(173, 65, 45);
/* oklch */ color: oklch(52.1% 0.146 32.6);

Tailwind

colors: {
  custom: {
    50: '#cd7a67',
    500: '#ad412d',
    950: '#000000',
  },
}

SCSS

$custom: #ad412d;
$custom-light: #cd7a67;
$custom-dark: #000000;

JSON

{
  "hex": "#ad412d",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 45
  },
  "hsl": {
    "h": 9.375,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.52109,
    "c": 0.14575,
    "h": 32.6
  },
  "luminance": 0.12854
}

Semantic roles & 50–950 ramp

primary

#AD412D

secondary

#72B7C4

accent

#CAE246

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD412D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →