#AD412C#AD412C

#AD412C is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.1% C 0.146 H 32.9°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD412C
RGB	rgb(173, 65, 44)
HSL	hsl(10, 59%, 43%)
HSV	hsv(10, 75%, 68%)
CMYK	cmyk(0%, 62.4%, 74.6%, 32.2%)
CIE-LAB	lab(42.54, 42.99, 35.38)
CIE-LCH	lch(42.54, 55.68, 39.45°)
OKLab	oklab(52.1% 0.1225 0.0794)
OKLCH	oklch(52.1% 0.146 32.9)
XYZ	xyz(19.5806, 12.8494, 3.8315)
Luminance	0.1285 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD412C #2C98AD

analogous

#AD2C58 #AD412C #AD812C

triadic

#AD412C #2CAD41 #412CAD

tetradic

#AD412C #58AD2C #2C98AD #812CAD

square

#AD412C #58AD2C #2C98AD #812CAD

split-complementary

#AD412C #2CAD81 #2C58AD

monochromatic

#4B1C13 #7C2F20 #AD412C #D05D46 #DC8877

Accessibility & contrast

On white

5.88

#AD412C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD412C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD412C

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD412C	#FFFFFF	#000000	##FFFFFF
##AD412C	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5529

Deuteranopia (green-blind)

#7A6D29

Tritanopia (blue-blind)

#BE273D

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad412c;
/* rgb */ color: rgb(173, 65, 44);
/* oklch */ color: oklch(52.1% 0.146 32.9);

Tailwind

colors: {
  custom: {
    50: '#cd7a66',
    500: '#ad412c',
    950: '#000000',
  },
}

SCSS

$custom: #ad412c;
$custom-light: #cd7a66;
$custom-dark: #000000;

JSON

{
  "hex": "#ad412c",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 44
  },
  "hsl": {
    "h": 9.767,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.52097,
    "c": 0.14598,
    "h": 32.9
  },
  "luminance": 0.12847
}

Semantic roles & 50–950 ramp

primary

#AD412C

secondary

#71B7C4

accent

#C9E345

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD412C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →