#AD412B#AD412B

#AD412B is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.1% C 0.146 H 33.3°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD412B
RGB	rgb(173, 65, 43)
HSL	hsl(10, 60%, 42%)
HSV	hsv(10, 75%, 68%)
CMYK	cmyk(0%, 62.4%, 75.1%, 32.2%)
CIE-LAB	lab(42.52, 42.95, 35.93)
CIE-LCH	lch(42.52, 55.99, 39.91°)
OKLab	oklab(52.09% 0.1222 0.0803)
OKLCH	oklch(52.09% 0.146 33.3)
XYZ	xyz(19.5620, 12.8420, 3.7337)
Luminance	0.1284 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD412B #2B97AD

analogous

#AD2B56 #AD412B #AD822B

triadic

#AD412B #2BAD41 #412BAD

tetradic

#AD412B #56AD2B #2B97AD #822BAD

square

#AD412B #56AD2B #2B97AD #822BAD

split-complementary

#AD412B #2BAD82 #2B56AD

monochromatic

#4B1C13 #7C2F1F #AD412B #D15C45 #DD8776

Accessibility & contrast

On white

5.89

#AD412B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD412B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD412B

5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD412B	#FFFFFF	#000000	##FFFFFF
##AD412B	1.00	5.89	3.57	5.89
#FFFFFF	5.89	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5528

Deuteranopia (green-blind)

#7A6D27

Tritanopia (blue-blind)

#BE273C

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad412b;
/* rgb */ color: rgb(173, 65, 43);
/* oklch */ color: oklch(52.1% 0.146 33.3);

Tailwind

colors: {
  custom: {
    50: '#cd7a65',
    500: '#ad412b',
    950: '#000000',
  },
}

SCSS

$custom: #ad412b;
$custom-light: #cd7a65;
$custom-dark: #000000;

JSON

{
  "hex": "#ad412b",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 43
  },
  "hsl": {
    "h": 10.154,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.52085,
    "c": 0.14622,
    "h": 33.3
  },
  "luminance": 0.12839
}

Semantic roles & 50–950 ramp

primary

#AD412B

secondary

#6FB6C4

accent

#C8E344

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD412B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →