#AD40DF#AD40DF

#AD40DF is a mid, highly saturated purple. Relative luminance 0.179; OKLCH L 59.3% C 0.236 H 312.8°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD40DF
RGB	rgb(173, 64, 223)
HSL	hsl(281, 71%, 56%)
HSV	hsv(281, 71%, 87%)
CMYK	cmyk(22.4%, 71.3%, 0%, 12.5%)
CIE-LAB	lab(49.35, 67.54, -61.20)
CIE-LCH	lch(49.35, 91.14, 317.82°)
OKLab	oklab(59.33% 0.1602 -0.1728)
OKLCH	oklch(59.33% 0.236 312.8)
XYZ	xyz(32.3839, 17.8797, 71.5430)
Luminance	0.1788 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40DF #72DF40

analogous

#5E40DF #AD40DF #DF40C2

triadic

#AD40DF #DFAD40 #40DFAD

tetradic

#AD40DF #DF5E40 #72DF40 #40C2DF

square

#AD40DF #DF5E40 #72DF40 #40C2DF

split-complementary

#AD40DF #C2DF40 #40DF5E

monochromatic

#68188D #8F20C1 #AD40DF #C474E8 #DAA9F1

Accessibility & contrast

On white

4.59

#AD40DF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.58

#AD40DF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40DF

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40DF	#FFFFFF	#000000	##FFFFFF
##AD40DF	1.00	4.59	4.58	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.58	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0070E4

Deuteranopia (green-blind)

#3078DC

Tritanopia (blue-blind)

#A7638C

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #ad40df;
/* rgb */ color: rgb(173, 64, 223);
/* oklch */ color: oklch(59.3% 0.236 312.8);

Tailwind

colors: {
  custom: {
    50: '#ca7eea',
    500: '#ad40df',
    950: '#000000',
  },
}

SCSS

$custom: #ad40df;
$custom-light: #ca7eea;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40df",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 223
  },
  "hsl": {
    "h": 281.132,
    "s": 71.3,
    "l": 56.275
  },
  "oklch": {
    "l": 0.59329,
    "c": 0.23564,
    "h": 312.8
  },
  "luminance": 0.17879
}

Semantic roles & 50–950 ramp

primary

#AD40DF

secondary

#B1DE9D

accent

#EE3A72

background

#FCF8FE

surface

#F9EFFD

border

#D2CAD5

text

#140B16

muted

#827C84

Preview Lab

Preview with #AD40DF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →