#AD40DA#AD40DA

#AD40DA is a mid, highly saturated purple. Relative luminance 0.176; OKLCH L 59.0% C 0.231 H 314.1°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD40DA
RGB	rgb(173, 64, 218)
HSL	hsl(282, 68%, 55%)
HSV	hsv(282, 71%, 85%)
CMYK	cmyk(20.6%, 70.6%, 0%, 14.5%)
CIE-LAB	lab(49.02, 66.54, -58.88)
CIE-LCH	lch(49.02, 88.85, 318.49°)
OKLab	oklab(59% 0.1607 -0.166)
OKLCH	oklch(59% 0.231 314.1)
XYZ	xyz(31.7197, 17.6140, 68.0450)
Luminance	0.1761 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40DA #6DDA40

analogous

#6040DA #AD40DA #DA40BA

triadic

#AD40DA #DAAD40 #40DAAD

tetradic

#AD40DA #DA6040 #6DDA40 #40BADA

square

#AD40DA #DA6040 #6DDA40 #40BADA

split-complementary

#AD40DA #BADA40 #40DA60

monochromatic

#661A86 #8D24B9 #AD40DA #C373E4 #D9A7EE

Accessibility & contrast

On white

4.64

#AD40DA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#AD40DA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40DA

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40DA	#FFFFFF	#000000	##FFFFFF
##AD40DA	1.00	4.64	4.52	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006FDE

Deuteranopia (green-blind)

#3777D7

Tritanopia (blue-blind)

#A96189

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #ad40da;
/* rgb */ color: rgb(173, 64, 218);
/* oklch */ color: oklch(59.0% 0.231 314.1);

Tailwind

colors: {
  custom: {
    50: '#ca7ee6',
    500: '#ad40da',
    950: '#000000',
  },
}

SCSS

$custom: #ad40da;
$custom-light: #ca7ee6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40da",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 218
  },
  "hsl": {
    "h": 282.468,
    "s": 67.544,
    "l": 55.294
  },
  "oklch": {
    "l": 0.58995,
    "c": 0.23109,
    "h": 314.1
  },
  "luminance": 0.17613
}

Semantic roles & 50–950 ramp

primary

#AD40DA

secondary

#AEDB9B

accent

#EA3D70

background

#FCF8FE

surface

#F9EFFC

border

#D2CAD5

text

#140B16

muted

#827C84

Preview Lab

Preview with #AD40DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →