#AD40D8#AD40D8

#AD40D8 is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 58.9% C 0.229 H 314.6°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD40D8
RGB	rgb(173, 64, 216)
HSL	hsl(283, 66%, 55%)
HSV	hsv(283, 70%, 85%)
CMYK	cmyk(19.9%, 70.4%, 0%, 15.3%)
CIE-LAB	lab(48.90, 66.14, -57.95)
CIE-LCH	lch(48.90, 87.93, 318.78°)
OKLab	oklab(58.86% 0.161 -0.1633)
OKLCH	oklch(58.86% 0.229 314.6)
XYZ	xyz(31.4596, 17.5100, 66.6750)
Luminance	0.1751 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40D8 #6BD840

analogous

#6140D8 #AD40D8 #D840B7

triadic

#AD40D8 #D8AD40 #40D8AD

tetradic

#AD40D8 #D86140 #6BD840 #40B7D8

square

#AD40D8 #D86140 #6BD840 #40B7D8

split-complementary

#AD40D8 #B7D840 #40D861

monochromatic

#651B83 #8D25B6 #AD40D8 #C373E2 #D9A6ED

Accessibility & contrast

On white

4.66

#AD40D8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#AD40D8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40D8

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40D8	#FFFFFF	#000000	##FFFFFF
##AD40D8	1.00	4.66	4.50	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006EDC

Deuteranopia (green-blind)

#3977D5

Tritanopia (blue-blind)

#A96088

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #ad40d8;
/* rgb */ color: rgb(173, 64, 216);
/* oklch */ color: oklch(58.9% 0.229 314.6);

Tailwind

colors: {
  custom: {
    50: '#ca7ee5',
    500: '#ad40d8',
    950: '#000000',
  },
}

SCSS

$custom: #ad40d8;
$custom-light: #ca7ee5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40d8",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 216
  },
  "hsl": {
    "h": 283.026,
    "s": 66.087,
    "l": 54.902
  },
  "oklch": {
    "l": 0.58862,
    "c": 0.22928,
    "h": 314.6
  },
  "luminance": 0.17509
}

Semantic roles & 50–950 ramp

primary

#AD40D8

secondary

#ACDA9A

accent

#E93F6F

background

#FCF8FE

surface

#F9EFFC

border

#D2CAD5

text

#140B16

muted

#827C84

Preview Lab

Preview with #AD40D8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →