#AD40D3#AD40D3

#AD40D3 is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.5% C 0.225 H 315.9°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD40D3
RGB	rgb(173, 64, 211)
HSL	hsl(284, 63%, 54%)
HSV	hsv(284, 70%, 83%)
CMYK	cmyk(18%, 69.7%, 0%, 17.3%)
CIE-LAB	lab(48.58, 65.15, -55.60)
CIE-LCH	lch(48.58, 85.65, 319.53°)
OKLab	oklab(58.54% 0.1614 -0.1564)
OKLCH	oklch(58.54% 0.225 315.9)
XYZ	xyz(30.8230, 17.2553, 63.3224)
Luminance	0.1725 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40D3 #66D340

analogous

#6440D3 #AD40D3 #D340B0

triadic

#AD40D3 #D3AD40 #40D3AD

tetradic

#AD40D3 #D36440 #66D340 #40B0D3

square

#AD40D3 #D36440 #66D340 #40B0D3

split-complementary

#AD40D3 #B0D340 #40D364

monochromatic

#631D7C #8B28AE #AD40D3 #C272DE #D8A3EA

Accessibility & contrast

On white

4.72

#AD40D3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#AD40D3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40D3

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40D3	#FFFFFF	#000000	##FFFFFF
##AD40D3	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006DD7

Deuteranopia (green-blind)

#3F76D0

Tritanopia (blue-blind)

#AA5E85

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #ad40d3;
/* rgb */ color: rgb(173, 64, 211);
/* oklch */ color: oklch(58.5% 0.225 315.9);

Tailwind

colors: {
  custom: {
    50: '#c97ee1',
    500: '#ad40d3',
    950: '#000000',
  },
}

SCSS

$custom: #ad40d3;
$custom-light: #c97ee1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40d3",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 211
  },
  "hsl": {
    "h": 284.49,
    "s": 62.553,
    "l": 53.922
  },
  "oklch": {
    "l": 0.58536,
    "c": 0.22475,
    "h": 315.9
  },
  "luminance": 0.17254
}

Semantic roles & 50–950 ramp

primary

#AD40D3

secondary

#A8D798

accent

#E6426C

background

#FCF8FD

surface

#F9EFFB

border

#D2CAD4

text

#140B15

muted

#827C83

Preview Lab

Preview with #AD40D3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →