#AD40D2#AD40D2

#AD40D2 is a mid, highly saturated purple. Relative luminance 0.172; OKLCH L 58.5% C 0.224 H 316.2°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD40D2
RGB	rgb(173, 64, 210)
HSL	hsl(285, 62%, 54%)
HSV	hsv(285, 70%, 82%)
CMYK	cmyk(17.6%, 69.5%, 0%, 17.6%)
CIE-LAB	lab(48.52, 64.96, -55.12)
CIE-LCH	lch(48.52, 85.19, 319.68°)
OKLab	oklab(58.47% 0.1615 -0.155)
OKLCH	oklch(58.47% 0.224 316.2)
XYZ	xyz(30.6980, 17.2054, 62.6642)
Luminance	0.1720 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40D2 #65D240

analogous

#6440D2 #AD40D2 #D240AE

triadic

#AD40D2 #D2AD40 #40D2AD

tetradic

#AD40D2 #D26440 #65D240 #40AED2

square

#AD40D2 #D26440 #65D240 #40AED2

split-complementary

#AD40D2 #AED240 #40D264

monochromatic

#631D7B #8B29AC #AD40D2 #C272DE #D8A3E9

Accessibility & contrast

On white

4.73

#AD40D2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#AD40D2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40D2

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40D2	#FFFFFF	#000000	##FFFFFF
##AD40D2	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006DD6

Deuteranopia (green-blind)

#4076CF

Tritanopia (blue-blind)

#AB5D85

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #ad40d2;
/* rgb */ color: rgb(173, 64, 210);
/* oklch */ color: oklch(58.5% 0.224 316.2);

Tailwind

colors: {
  custom: {
    50: '#c97ee0',
    500: '#ad40d2',
    950: '#000000',
  },
}

SCSS

$custom: #ad40d2;
$custom-light: #c97ee0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40d2",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 210
  },
  "hsl": {
    "h": 284.795,
    "s": 61.864,
    "l": 53.725
  },
  "oklch": {
    "l": 0.58472,
    "c": 0.22385,
    "h": 316.2
  },
  "luminance": 0.17204
}

Semantic roles & 50–950 ramp

primary

#AD40D2

secondary

#A8D698

accent

#E5436C

background

#FCF8FD

surface

#F9EFFB

border

#D2CAD4

text

#140B15

muted

#827C83

Preview Lab

Preview with #AD40D2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →