#AD40CC#AD40CC

#AD40CC is a mid, highly saturated purple. Relative luminance 0.169; OKLCH L 58.1% C 0.218 H 317.8°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD40CC
RGB	rgb(173, 64, 204)
HSL	hsl(287, 58%, 53%)
HSV	hsv(287, 69%, 80%)
CMYK	cmyk(15.2%, 68.6%, 0%, 20%)
CIE-LAB	lab(48.15, 63.79, -52.27)
CIE-LCH	lch(48.15, 82.47, 320.67°)
OKLab	oklab(58.09% 0.1619 -0.1466)
OKLCH	oklch(58.09% 0.218 317.8)
XYZ	xyz(29.9645, 16.9120, 58.8010)
Luminance	0.1691 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40CC #5FCC40

analogous

#6740CC #AD40CC #CC40A5

triadic

#AD40CC #CCAD40 #40CCAD

tetradic

#AD40CC #CC6740 #5FCC40 #40A5CC

square

#AD40CC #CC6740 #5FCC40 #40A5CC

split-complementary

#AD40CC #A5CC40 #40CC67

monochromatic

#601F73 #892CA3 #AD40CC #C270D9 #D6A1E6

Accessibility & contrast

On white

4.79

#AD40CC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#AD40CC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40CC

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40CC	#FFFFFF	#000000	##FFFFFF
##AD40CC	1.00	4.79	4.38	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006BD0

Deuteranopia (green-blind)

#4576C9

Tritanopia (blue-blind)

#AC5B81

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad40cc;
/* rgb */ color: rgb(173, 64, 204);
/* oklch */ color: oklch(58.1% 0.218 317.8);

Tailwind

colors: {
  custom: {
    50: '#c97edc',
    500: '#ad40cc',
    950: '#000000',
  },
}

SCSS

$custom: #ad40cc;
$custom-light: #c97edc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40cc",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 204
  },
  "hsl": {
    "h": 286.714,
    "s": 57.851,
    "l": 52.549
  },
  "oklch": {
    "l": 0.5809,
    "c": 0.21845,
    "h": 317.8
  },
  "luminance": 0.16911
}

Semantic roles & 50–950 ramp

primary

#AD40CC

secondary

#A3D295

accent

#E14769

background

#FCF8FD

surface

#F9EFFB

border

#D2CAD4

text

#140A15

muted

#827C83

Preview Lab

Preview with #AD40CC

Body copy rendered with the generated semantic roles for this colour.

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