#AD40CA#AD40CA

#AD40CA is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 58.0% C 0.217 H 318.4°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD40CA
RGB	rgb(173, 64, 202)
HSL	hsl(287, 57%, 52%)
HSV	hsv(287, 68%, 79%)
CMYK	cmyk(14.4%, 68.3%, 0%, 20.8%)
CIE-LAB	lab(48.03, 63.41, -51.31)
CIE-LCH	lch(48.03, 81.57, 321.02°)
OKLab	oklab(57.97% 0.162 -0.1438)
OKLCH	oklch(57.97% 0.217 318.4)
XYZ	xyz(29.7262, 16.8166, 57.5458)
Luminance	0.1681 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40CA #5DCA40

analogous

#6840CA #AD40CA #CA40A2

triadic

#AD40CA #CAAD40 #40CAAD

tetradic

#AD40CA #CA6840 #5DCA40 #40A2CA

square

#AD40CA #CA6840 #5DCA40 #40A2CA

split-complementary

#AD40CA #A2CA40 #40CA68

monochromatic

#5F1F70 #882CA0 #AD40CA #C270D7 #D6A0E5

Accessibility & contrast

On white

4.81

#AD40CA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.36

#AD40CA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40CA

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40CA	#FFFFFF	#000000	##FFFFFF
##AD40CA	1.00	4.81	4.36	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.36	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006BCE

Deuteranopia (green-blind)

#4776C7

Tritanopia (blue-blind)

#AC5A80

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad40ca;
/* rgb */ color: rgb(173, 64, 202);
/* oklch */ color: oklch(58.0% 0.217 318.4);

Tailwind

colors: {
  custom: {
    50: '#c97edb',
    500: '#ad40ca',
    950: '#000000',
  },
}

SCSS

$custom: #ad40ca;
$custom-light: #c97edb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40ca",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 202
  },
  "hsl": {
    "h": 287.391,
    "s": 56.557,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57965,
    "c": 0.21666,
    "h": 318.4
  },
  "luminance": 0.16815
}

Semantic roles & 50–950 ramp

primary

#AD40CA

secondary

#A1D195

accent

#E04868

background

#FCF8FD

surface

#F9EFFB

border

#D2CAD4

text

#140A15

muted

#827C83

Preview Lab

Preview with #AD40CA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →