#AD40C8#AD40C8

#AD40C8 is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.8% C 0.215 H 319.0°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#AD40C8
RGB	rgb(173, 64, 200)
HSL	hsl(288, 55%, 52%)
HSV	hsv(288, 68%, 78%)
CMYK	cmyk(13.5%, 68%, 0%, 21.6%)
CIE-LAB	lab(47.91, 63.03, -50.35)
CIE-LCH	lch(47.91, 80.67, 321.38°)
OKLab	oklab(57.84% 0.1621 -0.141)
OKLCH	oklch(57.84% 0.215 319)
XYZ	xyz(29.4909, 16.7225, 56.3067)
Luminance	0.1672 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40C8 #5BC840

analogous

#6940C8 #AD40C8 #C8409F

triadic

#AD40C8 #C8AD40 #40C8AD

tetradic

#AD40C8 #C86940 #5BC840 #409FC8

square

#AD40C8 #C86940 #5BC840 #409FC8

split-complementary

#AD40C8 #9FC840 #40C869

monochromatic

#5E206E #872D9D #AD40C8 #C170D6 #D69FE3

Accessibility & contrast

On white

4.83

#AD40C8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#AD40C8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40C8

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40C8	#FFFFFF	#000000	##FFFFFF
##AD40C8	1.00	4.83	4.34	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006ACC

Deuteranopia (green-blind)

#4975C5

Tritanopia (blue-blind)

#AD597F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad40c8;
/* rgb */ color: rgb(173, 64, 200);
/* oklch */ color: oklch(57.8% 0.215 319.0);

Tailwind

colors: {
  custom: {
    50: '#c97dd9',
    500: '#ad40c8',
    950: '#000000',
  },
}

SCSS

$custom: #ad40c8;
$custom-light: #c97dd9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40c8",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 200
  },
  "hsl": {
    "h": 288.088,
    "s": 55.285,
    "l": 51.765
  },
  "oklch": {
    "l": 0.5784,
    "c": 0.21487,
    "h": 319
  },
  "luminance": 0.16721
}

Semantic roles & 50–950 ramp

primary

#AD40C8

secondary

#A0D094

accent

#DF4967

background

#FCF8FD

surface

#F9EFFB

border

#D2CAD4

text

#140A15

muted

#827C83

Preview Lab

Preview with #AD40C8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →