#AD40C7#AD40C7

#AD40C7 is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.8% C 0.214 H 319.3°. Best body text is #FFFFFF at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD40C7
RGB	rgb(173, 64, 199)
HSL	hsl(288, 55%, 52%)
HSV	hsv(288, 68%, 78%)
CMYK	cmyk(13.1%, 67.8%, 0%, 22%)
CIE-LAB	lab(47.85, 62.84, -49.86)
CIE-LCH	lch(47.85, 80.22, 321.57°)
OKLab	oklab(57.78% 0.1622 -0.1396)
OKLCH	oklch(57.78% 0.214 319.3)
XYZ	xyz(29.3744, 16.6759, 55.6933)
Luminance	0.1668 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40C7 #5AC740

analogous

#6A40C7 #AD40C7 #C7409E

triadic

#AD40C7 #C7AD40 #40C7AD

tetradic

#AD40C7 #C76A40 #5AC740 #409EC7

square

#AD40C7 #C76A40 #5AC740 #409EC7

split-complementary

#AD40C7 #9EC740 #40C76A

monochromatic

#5E206D #872E9C #AD40C7 #C16FD5 #D69FE3

Accessibility & contrast

On white

4.84

#AD40C7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#AD40C7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40C7

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40C7	#FFFFFF	#000000	##FFFFFF
##AD40C7	1.00	4.84	4.34	4.84
#FFFFFF	4.84	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#026ACB

Deuteranopia (green-blind)

#4975C4

Tritanopia (blue-blind)

#AD597F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad40c7;
/* rgb */ color: rgb(173, 64, 199);
/* oklch */ color: oklch(57.8% 0.214 319.3);

Tailwind

colors: {
  custom: {
    50: '#c97dd9',
    500: '#ad40c7',
    950: '#000000',
  },
}

SCSS

$custom: #ad40c7;
$custom-light: #c97dd9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40c7",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 199
  },
  "hsl": {
    "h": 288.444,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.57779,
    "c": 0.21398,
    "h": 319.3
  },
  "luminance": 0.16675
}

Semantic roles & 50–950 ramp

primary

#AD40C7

secondary

#9FCF94

accent

#DE4A66

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#140A15

muted

#827C83

Preview Lab

Preview with #AD40C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →