#AD40C3#AD40C3

#AD40C3 is a mid, highly saturated purple. Relative luminance 0.165; OKLCH L 57.5% C 0.210 H 320.5°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD40C3
RGB	rgb(173, 64, 195)
HSL	hsl(290, 52%, 51%)
HSV	hsv(290, 67%, 76%)
CMYK	cmyk(11.3%, 67.2%, 0%, 23.5%)
CIE-LAB	lab(47.61, 62.08, -47.92)
CIE-LCH	lch(47.61, 78.43, 322.33°)
OKLab	oklab(57.54% 0.1623 -0.1339)
OKLCH	oklch(57.54% 0.21 320.5)
XYZ	xyz(28.9161, 16.4926, 53.2794)
Luminance	0.1649 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40C3 #56C340

analogous

#6B40C3 #AD40C3 #C34097

triadic

#AD40C3 #C3AD40 #40C3AD

tetradic

#AD40C3 #C36B40 #56C340 #4097C3

square

#AD40C3 #C36B40 #56C340 #4097C3

split-complementary

#AD40C3 #97C340 #40C36B

monochromatic

#5C2168 #852F97 #AD40C3 #C16FD2 #D59DE0

Accessibility & contrast

On white

4.89

#AD40C3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#AD40C3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40C3

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40C3	#FFFFFF	#000000	##FFFFFF
##AD40C3	1.00	4.89	4.30	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1169C7

Deuteranopia (green-blind)

#4C75C0

Tritanopia (blue-blind)

#AE577C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad40c3;
/* rgb */ color: rgb(173, 64, 195);
/* oklch */ color: oklch(57.5% 0.210 320.5);

Tailwind

colors: {
  custom: {
    50: '#c97dd6',
    500: '#ad40c3',
    950: '#000000',
  },
}

SCSS

$custom: #ad40c3;
$custom-light: #c97dd6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40c3",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 195
  },
  "hsl": {
    "h": 289.924,
    "s": 52.191,
    "l": 50.784
  },
  "oklch": {
    "l": 0.57535,
    "c": 0.21042,
    "h": 320.5
  },
  "luminance": 0.16491
}

Semantic roles & 50–950 ramp

primary

#AD40C3

secondary

#9CCC92

accent

#DC4C64

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#140A14

muted

#827C83

Preview Lab

Preview with #AD40C3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →