#AD40BF#AD40BF

#AD40BF is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.3% C 0.207 H 321.7°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#AD40BF
RGB	rgb(173, 64, 191)
HSL	hsl(291, 50%, 50%)
HSV	hsv(291, 66%, 75%)
CMYK	cmyk(9.4%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(47.38, 61.34, -45.97)
CIE-LCH	lch(47.38, 76.65, 323.15°)
OKLab	oklab(57.29% 0.1624 -0.1282)
OKLCH	oklch(57.29% 0.207 321.7)
XYZ	xyz(28.4699, 16.3141, 50.9294)
Luminance	0.1631 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40BF #52BF40

analogous

#6D40BF #AD40BF #BF4092

triadic

#AD40BF #BFAD40 #40BFAD

tetradic

#AD40BF #BF6D40 #52BF40 #4092BF

square

#AD40BF #BF6D40 #52BF40 #4092BF

split-complementary

#AD40BF #92BF40 #40BF6D

monochromatic

#5A2163 #833191 #AD40BF #C16ECE #D49CDE

Accessibility & contrast

On white

4.93

#AD40BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#AD40BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40BF

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40BF	#FFFFFF	#000000	##FFFFFF
##AD40BF	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B69C3

Deuteranopia (green-blind)

#4F74BC

Tritanopia (blue-blind)

#AF557A

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad40bf;
/* rgb */ color: rgb(173, 64, 191);
/* oklch */ color: oklch(57.3% 0.207 321.7);

Tailwind

colors: {
  custom: {
    50: '#c97dd3',
    500: '#ad40bf',
    950: '#000000',
  },
}

SCSS

$custom: #ad40bf;
$custom-light: #c97dd3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40bf",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 291.496,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.57295,
    "c": 0.2069,
    "h": 321.7
  },
  "luminance": 0.16313
}

Semantic roles & 50–950 ramp

primary

#AD40BF

secondary

#99CA91

accent

#D94E62

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#140A14

muted

#827C83

Preview Lab

Preview with #AD40BF

Body copy rendered with the generated semantic roles for this colour.

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