#AD40BC#AD40BC

#AD40BC is a mid, highly saturated purple. Relative luminance 0.162; OKLCH L 57.1% C 0.204 H 322.6°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD40BC
RGB	rgb(173, 64, 188)
HSL	hsl(293, 49%, 49%)
HSV	hsv(293, 66%, 74%)
CMYK	cmyk(8%, 66%, 0%, 26.3%)
CIE-LAB	lab(47.21, 60.78, -44.49)
CIE-LCH	lch(47.21, 75.33, 323.80°)
OKLab	oklab(57.12% 0.1624 -0.1239)
OKLCH	oklch(57.12% 0.204 322.6)
XYZ	xyz(28.1432, 16.1834, 49.2085)
Luminance	0.1618 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40BC #4FBC40

analogous

#6F40BC #AD40BC #BC408D

triadic

#AD40BC #BCAD40 #40BCAD

tetradic

#AD40BC #BC6F40 #4FBC40 #408DBC

square

#AD40BC #BC6F40 #4FBC40 #408DBC

split-complementary

#AD40BC #8DBC40 #40BC6F

monochromatic

#592161 #83308E #AD40BC #C16CCD #D49ADD

Accessibility & contrast

On white

4.96

#AD40BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#AD40BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40BC

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40BC	#FFFFFF	#000000	##FFFFFF
##AD40BC	1.00	4.96	4.24	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2068C0

Deuteranopia (green-blind)

#5174B9

Tritanopia (blue-blind)

#AF5479

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad40bc;
/* rgb */ color: rgb(173, 64, 188);
/* oklch */ color: oklch(57.1% 0.204 322.6);

Tailwind

colors: {
  custom: {
    50: '#c97dd1',
    500: '#ad40bc',
    950: '#000000',
  },
}

SCSS

$custom: #ad40bc;
$custom-light: #c97dd1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40bc",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 292.742,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.57118,
    "c": 0.20426,
    "h": 322.6
  },
  "luminance": 0.16182
}

Semantic roles & 50–950 ramp

primary

#AD40BC

secondary

#96C98F

accent

#D94F60

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD40BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →