#AD40AF#AD40AF

#AD40AF is a mid, vivid purple. Relative luminance 0.156; OKLCH L 56.4% C 0.193 H 327.0°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX	#AD40AF
RGB	rgb(173, 64, 175)
HSL	hsl(299, 46%, 47%)
HSV	hsv(299, 63%, 69%)
CMYK	cmyk(1.1%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(46.51, 58.45, -38.00)
CIE-LCH	lch(46.51, 69.72, 326.97°)
OKLab	oklab(56.38% 0.162 -0.1051)
OKLCH	oklch(56.38% 0.193 327)
XYZ	xyz(26.8044, 15.6479, 42.1577)
Luminance	0.1565 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40AF #42AF40

analogous

#7640AF #AD40AF #AF407A

triadic

#AD40AF #AFAD40 #40AFAD

tetradic

#AD40AF #AF7640 #42AF40 #407AAF

square

#AD40AF #AF7640 #42AF40 #407AAF

split-complementary

#AD40AF #7AAF40 #40AF76

monochromatic

#541F55 #813082 #AD40AF #C565C7 #D692D7

Accessibility & contrast

On white

5.09

#AD40AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.13

#AD40AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40AF

5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40AF	#FFFFFF	#000000	##FFFFFF
##AD40AF	1.00	5.09	4.13	5.09
#FFFFFF	5.09	1.00	21.00	1.00
#000000	4.13	21.00	1.00	21.00
##FFFFFF	5.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3065B2

Deuteranopia (green-blind)

#5973AC

Tritanopia (blue-blind)

#B24F72

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad40af;
/* rgb */ color: rgb(173, 64, 175);
/* oklch */ color: oklch(56.4% 0.193 327.0);

Tailwind

colors: {
  custom: {
    50: '#c97dc7',
    500: '#ad40af',
    950: '#000000',
  },
}

SCSS

$custom: #ad40af;
$custom-light: #c97dc7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40af",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 298.919,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.5638,
    "c": 0.19308,
    "h": 327
  },
  "luminance": 0.15646
}

Semantic roles & 50–950 ramp

primary

#AD40AF

secondary

#89C388

accent

#D65254

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD40AF

Body copy rendered with the generated semantic roles for this colour.

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