#AD40AC#AD40AC

#AD40AC is a mid, vivid purple. Relative luminance 0.155; OKLCH L 56.2% C 0.191 H 328.1°. Best body text is #FFFFFF at 5.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD40AC
RGB	rgb(173, 64, 172)
HSL	hsl(301, 46%, 46%)
HSV	hsv(301, 63%, 68%)
CMYK	cmyk(0%, 63%, 0.6%, 32.2%)
CIE-LAB	lab(46.35, 57.93, -36.47)
CIE-LCH	lch(46.35, 68.46, 327.81°)
OKLab	oklab(56.22% 0.1618 -0.1007)
OKLCH	oklch(56.22% 0.191 328.1)
XYZ	xyz(26.5130, 15.5314, 40.6231)
Luminance	0.1553 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40AC #40AD41

analogous

#7840AD #AD40AC #AD4076

triadic

#AD40AC #ACAD40 #40ACAD

tetradic

#AD40AC #AD7840 #40AD41 #4076AD

square

#AD40AC #AD7840 #40AD41 #4076AD

split-complementary

#AD40AC #76AD40 #40AD78

monochromatic

#541F53 #802F80 #AD40AC #C664C5 #D691D6

Accessibility & contrast

On white

5.11

#AD40AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.11

#AD40AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40AC

5.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40AC	#FFFFFF	#000000	##FFFFFF
##AD40AC	1.00	5.11	4.11	5.11
#FFFFFF	5.11	1.00	21.00	1.00
#000000	4.11	21.00	1.00	21.00
##FFFFFF	5.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3365AF

Deuteranopia (green-blind)

#5B73A9

Tritanopia (blue-blind)

#B24E70

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad40ac;
/* rgb */ color: rgb(173, 64, 172);
/* oklch */ color: oklch(56.2% 0.191 328.1);

Tailwind

colors: {
  custom: {
    50: '#c87dc5',
    500: '#ad40ac',
    950: '#000000',
  },
}

SCSS

$custom: #ad40ac;
$custom-light: #c87dc5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40ac",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 300.55,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.56217,
    "c": 0.19056,
    "h": 328.1
  },
  "luminance": 0.1553
}

Semantic roles & 50–950 ramp

primary

#AD40AC

secondary

#87C288

accent

#D65352

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD40AC

Body copy rendered with the generated semantic roles for this colour.

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