#AD40AB#AD40AB

#AD40AB is a mid, vivid purple. Relative luminance 0.155; OKLCH L 56.2% C 0.190 H 328.5°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD40AB
RGB	rgb(173, 64, 171)
HSL	hsl(301, 46%, 46%)
HSV	hsv(301, 63%, 68%)
CMYK	cmyk(0%, 63%, 1.2%, 32.2%)
CIE-LAB	lab(46.30, 57.76, -35.96)
CIE-LCH	lch(46.30, 68.04, 328.09°)
OKLab	oklab(56.16% 0.1617 -0.0992)
OKLCH	oklch(56.16% 0.19 328.5)
XYZ	xyz(26.4174, 15.4931, 40.1192)
Luminance	0.1549 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40AB #40AD42

analogous

#7940AD #AD40AB #AD4075

triadic

#AD40AB #ABAD40 #40ABAD

tetradic

#AD40AB #AD7940 #40AD42 #4075AD

square

#AD40AB #AD7940 #40AD42 #4075AD

split-complementary

#AD40AB #75AD40 #40AD79

monochromatic

#541F53 #802F7F #AD40AB #C664C4 #D691D5

Accessibility & contrast

On white

5.12

#AD40AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#AD40AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40AB

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40AB	#FFFFFF	#000000	##FFFFFF
##AD40AB	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3464AE

Deuteranopia (green-blind)

#5B73A8

Tritanopia (blue-blind)

#B24D70

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad40ab;
/* rgb */ color: rgb(173, 64, 171);
/* oklch */ color: oklch(56.2% 0.190 328.5);

Tailwind

colors: {
  custom: {
    50: '#c87dc4',
    500: '#ad40ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad40ab;
$custom-light: #c87dc4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40ab",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 171
  },
  "hsl": {
    "h": 301.101,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.56163,
    "c": 0.18972,
    "h": 328.5
  },
  "luminance": 0.15491
}

Semantic roles & 50–950 ramp

primary

#AD40AB

secondary

#87C288

accent

#D65552

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD40AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →