#AD40A3#AD40A3

#AD40A3 is a mid, vivid purple. Relative luminance 0.152; OKLCH L 55.7% C 0.183 H 331.5°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD40A3
RGB	rgb(173, 64, 163)
HSL	hsl(306, 46%, 46%)
HSV	hsv(306, 63%, 68%)
CMYK	cmyk(0%, 63%, 5.8%, 32.2%)
CIE-LAB	lab(45.90, 56.40, -31.85)
CIE-LCH	lch(45.90, 64.78, 330.55°)
OKLab	oklab(55.74% 0.161 -0.0873)
OKLCH	oklch(55.74% 0.183 331.5)
XYZ	xyz(25.6778, 15.1973, 36.2242)
Luminance	0.1520 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40A3 #40AD4A

analogous

#8140AD #AD40A3 #AD406D

triadic

#AD40A3 #A3AD40 #40A3AD

tetradic

#AD40A3 #AD8140 #40AD4A #406DAD

square

#AD40A3 #AD8140 #40AD4A #406DAD

split-complementary

#AD40A3 #6DAD40 #40AD81

monochromatic

#541F4F #802F79 #AD40A3 #C664BD #D691D0

Accessibility & contrast

On white

5.20

#AD40A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#AD40A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40A3

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40A3	#FFFFFF	#000000	##FFFFFF
##AD40A3	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A63A6

Deuteranopia (green-blind)

#5F72A0

Tritanopia (blue-blind)

#B44A6C

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad40a3;
/* rgb */ color: rgb(173, 64, 163);
/* oklch */ color: oklch(55.7% 0.183 331.5);

Tailwind

colors: {
  custom: {
    50: '#c87cbe',
    500: '#ad40a3',
    950: '#000000',
  },
}

SCSS

$custom: #ad40a3;
$custom-light: #c87cbe;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40a3",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 163
  },
  "hsl": {
    "h": 305.505,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55743,
    "c": 0.18317,
    "h": 331.5
  },
  "luminance": 0.15195
}

Semantic roles & 50–950 ramp

primary

#AD40A3

secondary

#87C28D

accent

#D65E52

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#130A12

muted

#827C81

Preview Lab

Preview with #AD40A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →