#AD40A2#AD40A2

#AD40A2 is a mid, vivid purple. Relative luminance 0.152; OKLCH L 55.7% C 0.182 H 331.9°. Best body text is #FFFFFF at 5.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD40A2
RGB	rgb(173, 64, 162)
HSL	hsl(306, 46%, 46%)
HSV	hsv(306, 63%, 68%)
CMYK	cmyk(0%, 63%, 6.4%, 32.2%)
CIE-LAB	lab(45.85, 56.24, -31.33)
CIE-LCH	lch(45.85, 64.38, 330.87°)
OKLab	oklab(55.69% 0.1609 -0.0858)
OKLCH	oklch(55.69% 0.182 331.9)
XYZ	xyz(25.5885, 15.1616, 35.7542)
Luminance	0.1516 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40A2 #40AD4B

analogous

#8240AD #AD40A2 #AD406C

triadic

#AD40A2 #A2AD40 #40A2AD

tetradic

#AD40A2 #AD8240 #40AD4B #406CAD

square

#AD40A2 #AD8240 #40AD4B #406CAD

split-complementary

#AD40A2 #6CAD40 #40AD82

monochromatic

#541F4E #802F78 #AD40A2 #C664BC #D691CF

Accessibility & contrast

On white

5.21

#AD40A2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#AD40A2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40A2

5.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40A2	#FFFFFF	#000000	##FFFFFF
##AD40A2	1.00	5.21	4.03	5.21
#FFFFFF	5.21	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B63A5

Deuteranopia (green-blind)

#5F729F

Tritanopia (blue-blind)

#B44A6B

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad40a2;
/* rgb */ color: rgb(173, 64, 162);
/* oklch */ color: oklch(55.7% 0.182 331.9);

Tailwind

colors: {
  custom: {
    50: '#c87cbe',
    500: '#ad40a2',
    950: '#000000',
  },
}

SCSS

$custom: #ad40a2;
$custom-light: #c87cbe;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40a2",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 162
  },
  "hsl": {
    "h": 306.055,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55692,
    "c": 0.18237,
    "h": 331.9
  },
  "luminance": 0.1516
}

Semantic roles & 50–950 ramp

primary

#AD40A2

secondary

#87C28D

accent

#D65F52

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A12

muted

#827C81

Preview Lab

Preview with #AD40A2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →