#AD40A0#AD40A0

#AD40A0 is a mid, vivid purple. Relative luminance 0.151; OKLCH L 55.6% C 0.181 H 332.7°. Best body text is #FFFFFF at 5.23:1 contrast (WCAG AA passes).

Color values

HEX	#AD40A0
RGB	rgb(173, 64, 160)
HSL	hsl(307, 46%, 46%)
HSV	hsv(307, 63%, 68%)
CMYK	cmyk(0%, 63%, 7.5%, 32.2%)
CIE-LAB	lab(45.76, 55.91, -30.30)
CIE-LCH	lch(45.76, 63.59, 331.55°)
OKLab	oklab(55.59% 0.1607 -0.0829)
OKLCH	oklch(55.59% 0.181 332.7)
XYZ	xyz(25.4122, 15.0910, 34.8253)
Luminance	0.1509 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40A0 #40AD4D

analogous

#8440AD #AD40A0 #AD406A

triadic

#AD40A0 #A0AD40 #40A0AD

tetradic

#AD40A0 #AD8440 #40AD4D #406AAD

square

#AD40A0 #AD8440 #40AD4D #406AAD

split-complementary

#AD40A0 #6AAD40 #40AD84

monochromatic

#541F4D #802F77 #AD40A0 #C664BA #D691CE

Accessibility & contrast

On white

5.23

#AD40A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#AD40A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40A0

5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40A0	#FFFFFF	#000000	##FFFFFF
##AD40A0	1.00	5.23	4.02	5.23
#FFFFFF	5.23	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C62A3

Deuteranopia (green-blind)

#60729D

Tritanopia (blue-blind)

#B4496A

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad40a0;
/* rgb */ color: rgb(173, 64, 160);
/* oklch */ color: oklch(55.6% 0.181 332.7);

Tailwind

colors: {
  custom: {
    50: '#c87cbc',
    500: '#ad40a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad40a0;
$custom-light: #c87cbc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40a0",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 160
  },
  "hsl": {
    "h": 307.156,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55591,
    "c": 0.18077,
    "h": 332.7
  },
  "luminance": 0.15089
}

Semantic roles & 50–950 ramp

primary

#AD40A0

secondary

#87C28E

accent

#D66252

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A12

muted

#827C81

Preview Lab

Preview with #AD40A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →