#AD409F#AD409F

#AD409F is a mid, vivid purple. Relative luminance 0.151; OKLCH L 55.5% C 0.180 H 333.1°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD409F
RGB	rgb(173, 64, 159)
HSL	hsl(308, 46%, 46%)
HSV	hsv(308, 63%, 68%)
CMYK	cmyk(0%, 63%, 8.1%, 32.2%)
CIE-LAB	lab(45.71, 55.75, -29.77)
CIE-LCH	lch(45.71, 63.20, 331.89°)
OKLab	oklab(55.54% 0.1605 -0.0814)
OKLCH	oklch(55.54% 0.18 333.1)
XYZ	xyz(25.3251, 15.0562, 34.3665)
Luminance	0.1505 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD409F #40AD4E

analogous

#8540AD #AD409F #AD4069

triadic

#AD409F #9FAD40 #409FAD

tetradic

#AD409F #AD8540 #40AD4E #4069AD

square

#AD409F #AD8540 #40AD4E #4069AD

split-complementary

#AD409F #69AD40 #40AD85

monochromatic

#541F4D #802F76 #AD409F #C664B9 #D691CD

Accessibility & contrast

On white

5.24

#AD409F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.01

#AD409F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD409F

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD409F	#FFFFFF	#000000	##FFFFFF
##AD409F	1.00	5.24	4.01	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.01	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D62A2

Deuteranopia (green-blind)

#61729C

Tritanopia (blue-blind)

#B4496A

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad409f;
/* rgb */ color: rgb(173, 64, 159);
/* oklch */ color: oklch(55.5% 0.180 333.1);

Tailwind

colors: {
  custom: {
    50: '#c87cbb',
    500: '#ad409f',
    950: '#000000',
  },
}

SCSS

$custom: #ad409f;
$custom-light: #c87cbb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad409f",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 159
  },
  "hsl": {
    "h": 307.706,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55541,
    "c": 0.17999,
    "h": 333.1
  },
  "luminance": 0.15054
}

Semantic roles & 50–950 ramp

primary

#AD409F

secondary

#87C28F

accent

#D66352

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A12

muted

#827C81

Preview Lab

Preview with #AD409F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →