#AD409E#AD409E

#AD409E is a mid, vivid purple. Relative luminance 0.150; OKLCH L 55.5% C 0.179 H 333.5°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD409E
RGB	rgb(173, 64, 158)
HSL	hsl(308, 46%, 46%)
HSV	hsv(308, 63%, 68%)
CMYK	cmyk(0%, 63%, 8.7%, 32.2%)
CIE-LAB	lab(45.66, 55.58, -29.25)
CIE-LCH	lch(45.66, 62.81, 332.24°)
OKLab	oklab(55.49% 0.1604 -0.0799)
OKLCH	oklch(55.49% 0.179 333.5)
XYZ	xyz(25.2386, 15.0216, 33.9113)
Luminance	0.1502 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD409E #40AD4F

analogous

#8640AD #AD409E #AD4068

triadic

#AD409E #9EAD40 #409EAD

tetradic

#AD409E #AD8640 #40AD4F #4068AD

square

#AD409E #AD8640 #40AD4F #4068AD

split-complementary

#AD409E #68AD40 #40AD86

monochromatic

#541F4C #802F75 #AD409E #C664B8 #D691CD

Accessibility & contrast

On white

5.24

#AD409E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#AD409E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD409E

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD409E	#FFFFFF	#000000	##FFFFFF
##AD409E	1.00	5.24	4.00	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E62A1

Deuteranopia (green-blind)

#61729B

Tritanopia (blue-blind)

#B54869

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad409e;
/* rgb */ color: rgb(173, 64, 158);
/* oklch */ color: oklch(55.5% 0.179 333.5);

Tailwind

colors: {
  custom: {
    50: '#c87cbb',
    500: '#ad409e',
    950: '#000000',
  },
}

SCSS

$custom: #ad409e;
$custom-light: #c87cbb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad409e",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 158
  },
  "hsl": {
    "h": 308.257,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55491,
    "c": 0.1792,
    "h": 333.5
  },
  "luminance": 0.1502
}

Semantic roles & 50–950 ramp

primary

#AD409E

secondary

#87C28F

accent

#D66452

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A12

muted

#827C81

Preview Lab

Preview with #AD409E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →