#AD409D#AD409D

#AD409D is a mid, vivid purple. Relative luminance 0.150; OKLCH L 55.4% C 0.178 H 333.9°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#AD409D
RGB	rgb(173, 64, 157)
HSL	hsl(309, 46%, 46%)
HSV	hsv(309, 63%, 68%)
CMYK	cmyk(0%, 63%, 9.2%, 32.2%)
CIE-LAB	lab(45.62, 55.42, -28.73)
CIE-LCH	lch(45.62, 62.42, 332.60°)
OKLab	oklab(55.44% 0.1603 -0.0784)
OKLCH	oklch(55.44% 0.178 333.9)
XYZ	xyz(25.1529, 14.9873, 33.4598)
Luminance	0.1499 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD409D #40AD50

analogous

#8740AD #AD409D #AD4067

triadic

#AD409D #9DAD40 #409DAD

tetradic

#AD409D #AD8740 #40AD50 #4067AD

square

#AD409D #AD8740 #40AD50 #4067AD

split-complementary

#AD409D #67AD40 #40AD87

monochromatic

#541F4C #802F74 #AD409D #C664B8 #D691CC

Accessibility & contrast

On white

5.25

#AD409D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#AD409D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD409D

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD409D	#FFFFFF	#000000	##FFFFFF
##AD409D	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E62A0

Deuteranopia (green-blind)

#61729A

Tritanopia (blue-blind)

#B54869

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad409d;
/* rgb */ color: rgb(173, 64, 157);
/* oklch */ color: oklch(55.4% 0.178 333.9);

Tailwind

colors: {
  custom: {
    50: '#c87cba',
    500: '#ad409d',
    950: '#000000',
  },
}

SCSS

$custom: #ad409d;
$custom-light: #c87cba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad409d",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 157
  },
  "hsl": {
    "h": 308.807,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55441,
    "c": 0.17842,
    "h": 333.9
  },
  "luminance": 0.14985
}

Semantic roles & 50–950 ramp

primary

#AD409D

secondary

#87C290

accent

#D66552

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD409D

Body copy rendered with the generated semantic roles for this colour.

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