#AD409B#AD409B

#AD409B is a mid, vivid purple. Relative luminance 0.149; OKLCH L 55.3% C 0.177 H 334.8°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD409B
RGB	rgb(173, 64, 155)
HSL	hsl(310, 46%, 46%)
HSV	hsv(310, 63%, 68%)
CMYK	cmyk(0%, 63%, 10.4%, 32.2%)
CIE-LAB	lab(45.52, 55.10, -27.68)
CIE-LCH	lch(45.52, 61.66, 333.33°)
OKLab	oklab(55.34% 0.16 -0.0754)
OKLCH	oklch(55.34% 0.177 334.8)
XYZ	xyz(24.9836, 14.9196, 32.5679)
Luminance	0.1492 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD409B #40AD52

analogous

#8940AD #AD409B #AD4065

triadic

#AD409B #9BAD40 #409BAD

tetradic

#AD409B #AD8940 #40AD52 #4065AD

square

#AD409B #AD8940 #40AD52 #4065AD

split-complementary

#AD409B #65AD40 #40AD89

monochromatic

#541F4B #802F73 #AD409B #C664B6 #D691CB

Accessibility & contrast

On white

5.27

#AD409B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#AD409B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD409B

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD409B	#FFFFFF	#000000	##FFFFFF
##AD409B	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F619E

Deuteranopia (green-blind)

#627298

Tritanopia (blue-blind)

#B54768

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad409b;
/* rgb */ color: rgb(173, 64, 155);
/* oklch */ color: oklch(55.3% 0.177 334.8);

Tailwind

colors: {
  custom: {
    50: '#c87cb8',
    500: '#ad409b',
    950: '#000000',
  },
}

SCSS

$custom: #ad409b;
$custom-light: #c87cb8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad409b",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 155
  },
  "hsl": {
    "h": 309.908,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55343,
    "c": 0.17687,
    "h": 334.8
  },
  "luminance": 0.14918
}

Semantic roles & 50–950 ramp

primary

#AD409B

secondary

#87C291

accent

#D66852

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD409B

Body copy rendered with the generated semantic roles for this colour.

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