#AD409A#AD409A

#AD409A is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.3% C 0.176 H 335.2°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD409A
RGB	rgb(173, 64, 154)
HSL	hsl(310, 46%, 46%)
HSV	hsv(310, 63%, 68%)
CMYK	cmyk(0%, 63%, 11%, 32.2%)
CIE-LAB	lab(45.48, 54.94, -27.15)
CIE-LCH	lch(45.48, 61.28, 333.70°)
OKLab	oklab(55.29% 0.1599 -0.0739)
OKLCH	oklch(55.29% 0.176 335.2)
XYZ	xyz(24.8999, 14.8861, 32.1275)
Luminance	0.1488 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD409A #40AD53

analogous

#8A40AD #AD409A #AD4064

triadic

#AD409A #9AAD40 #409AAD

tetradic

#AD409A #AD8A40 #40AD53 #4064AD

square

#AD409A #AD8A40 #40AD53 #4064AD

split-complementary

#AD409A #64AD40 #40AD8A

monochromatic

#541F4A #802F72 #AD409A #C664B5 #D691CA

Accessibility & contrast

On white

5.28

#AD409A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#AD409A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD409A

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD409A	#FFFFFF	#000000	##FFFFFF
##AD409A	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40619D

Deuteranopia (green-blind)

#637297

Tritanopia (blue-blind)

#B54767

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad409a;
/* rgb */ color: rgb(173, 64, 154);
/* oklch */ color: oklch(55.3% 0.176 335.2);

Tailwind

colors: {
  custom: {
    50: '#c87cb8',
    500: '#ad409a',
    950: '#000000',
  },
}

SCSS

$custom: #ad409a;
$custom-light: #c87cb8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad409a",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 154
  },
  "hsl": {
    "h": 310.459,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55294,
    "c": 0.1761,
    "h": 335.2
  },
  "luminance": 0.14884
}

Semantic roles & 50–950 ramp

primary

#AD409A

secondary

#87C291

accent

#D66952

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD409A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →