#AD4099#AD4099

#AD4099 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.2% C 0.175 H 335.6°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD4099
RGB	rgb(173, 64, 153)
HSL	hsl(311, 46%, 46%)
HSV	hsv(311, 63%, 68%)
CMYK	cmyk(0%, 63%, 11.6%, 32.2%)
CIE-LAB	lab(45.43, 54.78, -26.62)
CIE-LCH	lch(45.43, 60.91, 334.08°)
OKLab	oklab(55.25% 0.1597 -0.0724)
OKLCH	oklch(55.25% 0.175 335.6)
XYZ	xyz(24.8170, 14.8529, 31.6907)
Luminance	0.1485 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4099 #40AD54

analogous

#8B40AD #AD4099 #AD4063

triadic

#AD4099 #99AD40 #4099AD

tetradic

#AD4099 #AD8B40 #40AD54 #4063AD

square

#AD4099 #AD8B40 #40AD54 #4063AD

split-complementary

#AD4099 #63AD40 #40AD8B

monochromatic

#541F4A #802F71 #AD4099 #C664B4 #D691CA

Accessibility & contrast

On white

5.29

#AD4099 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#AD4099 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4099

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4099	#FFFFFF	#000000	##FFFFFF
##AD4099	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#41619C

Deuteranopia (green-blind)

#637196

Tritanopia (blue-blind)

#B54666

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad4099;
/* rgb */ color: rgb(173, 64, 153);
/* oklch */ color: oklch(55.2% 0.175 335.6);

Tailwind

colors: {
  custom: {
    50: '#c87cb7',
    500: '#ad4099',
    950: '#000000',
  },
}

SCSS

$custom: #ad4099;
$custom-light: #c87cb7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4099",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 153
  },
  "hsl": {
    "h": 311.009,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55246,
    "c": 0.17534,
    "h": 335.6
  },
  "luminance": 0.14851
}

Semantic roles & 50–950 ramp

primary

#AD4099

secondary

#87C292

accent

#D66A52

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD4099

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →