#AD4097#AD4097

#AD4097 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.1% C 0.174 H 336.5°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD4097
RGB	rgb(173, 64, 151)
HSL	hsl(312, 46%, 46%)
HSV	hsv(312, 63%, 68%)
CMYK	cmyk(0%, 63%, 12.7%, 32.2%)
CIE-LAB	lab(45.34, 54.47, -25.57)
CIE-LCH	lch(45.34, 60.17, 334.85°)
OKLab	oklab(55.15% 0.1594 -0.0694)
OKLCH	oklch(55.15% 0.174 336.5)
XYZ	xyz(24.6532, 14.7874, 30.8280)
Luminance	0.1479 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4097 #40AD56

analogous

#8D40AD #AD4097 #AD4061

triadic

#AD4097 #97AD40 #4097AD

tetradic

#AD4097 #AD8D40 #40AD56 #4061AD

square

#AD4097 #AD8D40 #40AD56 #4061AD

split-complementary

#AD4097 #61AD40 #40AD8D

monochromatic

#541F49 #802F70 #AD4097 #C664B2 #D691C8

Accessibility & contrast

On white

5.31

#AD4097 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AD4097 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4097

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4097	#FFFFFF	#000000	##FFFFFF
##AD4097	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#42619A

Deuteranopia (green-blind)

#647194

Tritanopia (blue-blind)

#B64665

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4097;
/* rgb */ color: rgb(173, 64, 151);
/* oklch */ color: oklch(55.1% 0.174 336.5);

Tailwind

colors: {
  custom: {
    50: '#c87cb6',
    500: '#ad4097',
    950: '#000000',
  },
}

SCSS

$custom: #ad4097;
$custom-light: #c87cb6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4097",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 151
  },
  "hsl": {
    "h": 312.11,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5515,
    "c": 0.17383,
    "h": 336.5
  },
  "luminance": 0.14785
}

Semantic roles & 50–950 ramp

primary

#AD4097

secondary

#87C293

accent

#D66D52

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD4097

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →