#AD408F#AD408F

#AD408F is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.8% C 0.168 H 340.1°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD408F
RGB	rgb(173, 64, 143)
HSL	hsl(317, 46%, 46%)
HSV	hsv(317, 63%, 68%)
CMYK	cmyk(0%, 63%, 17.3%, 32.2%)
CIE-LAB	lab(44.99, 53.24, -21.30)
CIE-LCH	lch(44.99, 57.34, 338.20°)
OKLab	oklab(54.78% 0.158 -0.0573)
OKLCH	oklch(54.78% 0.168 340.1)
XYZ	xyz(24.0254, 14.5363, 27.5217)
Luminance	0.1453 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD408F #40AD5E

analogous

#9540AD #AD408F #AD4059

triadic

#AD408F #8FAD40 #408FAD

tetradic

#AD408F #AD9540 #40AD5E #4059AD

square

#AD408F #AD9540 #40AD5E #4059AD

split-complementary

#AD408F #59AD40 #40AD95

monochromatic

#541F45 #802F6A #AD408F #C664AB #D691C3

Accessibility & contrast

On white

5.38

#AD408F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD408F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD408F

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD408F	#FFFFFF	#000000	##FFFFFF
##AD408F	1.00	5.38	3.91	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465F91

Deuteranopia (green-blind)

#67718C

Tritanopia (blue-blind)

#B74362

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad408f;
/* rgb */ color: rgb(173, 64, 143);
/* oklch */ color: oklch(54.8% 0.168 340.1);

Tailwind

colors: {
  custom: {
    50: '#c87cb0',
    500: '#ad408f',
    950: '#000000',
  },
}

SCSS

$custom: #ad408f;
$custom-light: #c87cb0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad408f",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 143
  },
  "hsl": {
    "h": 316.514,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5478,
    "c": 0.16802,
    "h": 340.1
  },
  "luminance": 0.14534
}

Semantic roles & 50–950 ramp

primary

#AD408F

secondary

#87C297

accent

#D67652

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140A10

muted

#827C7F

Preview Lab

Preview with #AD408F

Body copy rendered with the generated semantic roles for this colour.

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