#AD408A#AD408A

#AD408A is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.6% C 0.165 H 342.4°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#AD408A
RGB	rgb(173, 64, 138)
HSL	hsl(319, 46%, 46%)
HSV	hsv(319, 63%, 68%)
CMYK	cmyk(0%, 63%, 20.2%, 32.2%)
CIE-LAB	lab(44.78, 52.51, -18.59)
CIE-LCH	lch(44.78, 55.70, 340.50°)
OKLab	oklab(54.56% 0.1569 -0.0497)
OKLCH	oklch(54.56% 0.165 342.4)
XYZ	xyz(23.6551, 14.3882, 25.5712)
Luminance	0.1439 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD408A #40AD63

analogous

#9A40AD #AD408A #AD4054

triadic

#AD408A #8AAD40 #408AAD

tetradic

#AD408A #AD9A40 #40AD63 #4054AD

square

#AD408A #AD9A40 #40AD63 #4054AD

split-complementary

#AD408A #54AD40 #40AD9A

monochromatic

#541F43 #802F66 #AD408A #C664A7 #D691C0

Accessibility & contrast

On white

5.42

#AD408A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD408A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD408A

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD408A	#FFFFFF	#000000	##FFFFFF
##AD408A	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485F8C

Deuteranopia (green-blind)

#687087

Tritanopia (blue-blind)

#B7415F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad408a;
/* rgb */ color: rgb(173, 64, 138);
/* oklch */ color: oklch(54.6% 0.165 342.4);

Tailwind

colors: {
  custom: {
    50: '#c97cac',
    500: '#ad408a',
    950: '#000000',
  },
}

SCSS

$custom: #ad408a;
$custom-light: #c97cac;
$custom-dark: #000000;

JSON

{
  "hex": "#ad408a",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 138
  },
  "hsl": {
    "h": 319.266,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5456,
    "c": 0.16459,
    "h": 342.4
  },
  "luminance": 0.14386
}

Semantic roles & 50–950 ramp

primary

#AD408A

secondary

#87C29A

accent

#D67C52

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140A10

muted

#827C7F

Preview Lab

Preview with #AD408A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →