#AD407F#AD407F
#AD407F is a mid, vivid pink. Relative luminance 0.141; OKLCH L 54.1% C 0.158 H 347.9°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).
Color values
| HEX | #AD407F |
|---|---|
| RGB | rgb(173, 64, 127) |
| HSL | hsl(325, 46%, 46%) |
| HSV | hsv(325, 63%, 68%) |
| CMYK | cmyk(0%, 63%, 26.6%, 32.2%) |
| CIE-LAB | lab(44.36, 50.97, -12.56) |
| CIE-LCH | lch(44.36, 52.49, 346.16°) |
| OKLab | oklab(54.1% 0.1542 -0.033) |
| OKLCH | oklch(54.1% 0.158 347.9) |
| XYZ | xyz(22.8986, 14.0856, 21.5874) |
| Luminance | 0.1408 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 5.35
Magenta (survey)
#C20078
ΔE00 5.86
Light Plum
#9D5783
ΔE00 5.91
Purpleish
#98568D
ΔE00 7.11
Purplish
#94568C
ΔE00 7.68
Ugly Purple
#A442A0
ΔE00 8.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD407F #40AD6E
analogous
#A540AD #AD407F #AD4049
triadic
#AD407F #7FAD40 #407FAD
tetradic
#AD407F #ADA540 #40AD6E #4049AD
square
#AD407F #ADA540 #40AD6E #4049AD
split-complementary
#AD407F #49AD40 #40ADA5
monochromatic
#541F3D #802F5E #AD407F #C6649D #D691B9
Accessibility & contrast
On white
5.50
#AD407F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.82
#AD407F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD407F
5.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD407F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD407F | 1.00 | 5.50 | 3.82 | 5.50 |
| #FFFFFF | 5.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.82 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D5D81
Deuteranopia (green-blind)
#6C707C
Tritanopia (blue-blind)
#B93D5A
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #ad407f; /* rgb */ color: rgb(173, 64, 127); /* oklch */ color: oklch(54.1% 0.158 347.9);
Tailwind
colors: {
custom: {
50: '#c97ba4',
500: '#ad407f',
950: '#000000',
},
}SCSS
$custom: #ad407f; $custom-light: #c97ba4; $custom-dark: #000000;
JSON
{
"hex": "#ad407f",
"rgb": {
"r": 173,
"g": 64,
"b": 127
},
"hsl": {
"h": 325.321,
"s": 45.992,
"l": 46.471
},
"oklch": {
"l": 0.54103,
"c": 0.15771,
"h": 347.9
},
"luminance": 0.14083
}Semantic roles & 50–950 ramp
primary
#AD407F
secondary
#87C2A0
accent
#D68A52
background
#FCF7FA
surface
#F9EEF4
border
#D2C9CE
text
#140A0F
muted
#827C7F