#AD407D#AD407D

#AD407D is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.0% C 0.157 H 349.0°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD407D
RGB	rgb(173, 64, 125)
HSL	hsl(326, 46%, 46%)
HSV	hsv(326, 63%, 68%)
CMYK	cmyk(0%, 63%, 27.7%, 32.2%)
CIE-LAB	lab(44.28, 50.70, -11.45)
CIE-LCH	lch(44.28, 51.98, 347.27°)
OKLab	oklab(54.02% 0.1537 -0.03)
OKLCH	oklch(54.02% 0.157 349)
XYZ	xyz(22.7696, 14.0340, 20.9077)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD407D #40AD70

analogous

#A740AD #AD407D #AD4047

triadic

#AD407D #7DAD40 #407DAD

tetradic

#AD407D #ADA740 #40AD70 #4047AD

square

#AD407D #ADA740 #40AD70 #4047AD

split-complementary

#AD407D #47AD40 #40ADA7

monochromatic

#541F3C #802F5D #AD407D #C6649B #D691B8

Accessibility & contrast

On white

5.52

#AD407D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD407D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD407D

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD407D	#FFFFFF	#000000	##FFFFFF
##AD407D	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5D7F

Deuteranopia (green-blind)

#6C707A

Tritanopia (blue-blind)

#B93C59

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad407d;
/* rgb */ color: rgb(173, 64, 125);
/* oklch */ color: oklch(54.0% 0.157 349.0);

Tailwind

colors: {
  custom: {
    50: '#c97ba2',
    500: '#ad407d',
    950: '#000000',
  },
}

SCSS

$custom: #ad407d;
$custom-light: #c97ba2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad407d",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 125
  },
  "hsl": {
    "h": 326.422,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54024,
    "c": 0.15657,
    "h": 349
  },
  "luminance": 0.14032
}

Semantic roles & 50–950 ramp

primary

#AD407D

secondary

#87C2A1

accent

#D68C52

background

#FCF7FA

surface

#F9EEF3

border

#D2C9CD

text

#140A0F

muted

#827C7F

Preview Lab

Preview with #AD407D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →